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RCN Kicks Off Sweepstakes for Customers Providing Chance to Win a Jersey From Their Favorite International Soccer Team

^{Published on 2010-06-14 09:35:19 - Market Wire}
 

HERNDON, VA--(Marketwire - June 14, 2010) - [ RCN Corporation ] (NASDAQ: [ RCNI ]) announced today that with the 2010 FIFA World Cup™ now underway, it is kicking off a new sweepstakes for its customers offering a chance to win an authentic jersey from their favorite international soccer team. The company will also provide text alerts with daily results and reminders for matches.

"As the worldwide popularity and excitement generated by this classic soccer competition continues to explode, RCN is enhancing its coverage of the games and spreading the spirit of the 2010 FIFA World Cup by offering this sweepstakes opportunity to our customers," said RCN's Senior Vice President of Marketing Mike Roddy. "The promotion lets customers tell us their favorite soccer team, and then they are entered to win an authentic jersey from that team."

Customers can enter the sweepstakes online by going to [ www.rcn.com/watchthecup ]. Entrants can pick from a list of teams and indicate their preferred jersey size. There will be one winner selected in each of RCN's markets: Philadelphia and Lehigh Valley, Pa., New York City, Boston, Chicago and Washington, D.C. Winners will be alerted by July 30.

RCN Corporation is a leading provider of all-digital and high definition video, high-speed Internet, and premium voice services to residential and small-medium business customers, as well as high-capacity transport services to carrier and large enterprise customers.

In addition to ESPN's exclusive English-language coverage and Univision's exclusive Spanish-language coverage of the 2010 FIFA World Cup, customers can watch all the action using RCN's high-speed Internet to access online streaming of the games from those networks.

"Since this global soccer competition only happens once every four years, we share in the excitement and wanted to do something special," Roddy explained. "So we created a campaign enabling anyone to get mobile updates of the daily scores and match highlights in English or Spanish. Fans can text the word 'CUP' to receive English-language or 'MUNDIAL' for Spanish-language alerts to 88228 and keep up with all the latest action from South Africa courtesy of RCN."

About RCN Corporation
RCN Corporation (NASDAQ: [ RCNI ]), [ http://www.rcn.com ], is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)