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Sybase 365 Expands Global Mobile Banking Portfolio With Ixe Bank Partnership

^{Published on 2010-06-09 21:00:24 - Market Wire}
 

DUBLIN, Calif.--([ BUSINESS WIRE ])--[ Sybase 365 ], a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, today announced its partnership with Ixe Bank, one of Mexicoa™s leading financial institutions, to launch aIxe Net Movila™, the Banka™s new multi-channel mBanking service.

"In working with Sybase 365, Ixe Bank can now enable a wide range of SMS, mobile browser and rich client banking applications, allowing our customers to decide when and where they want to bank"

aIn working with Sybase 365, Ixe Bank can now enable a wide range of SMS, mobile browser and rich client banking applications, allowing our customers to decide when and where they want to bank,a said Enrique Perezalonso, Director of Marketing and New Product Development for Ixe Bank. aOffering our customers outstanding service is a core part of our mission, and with Sybase 365 as a trusted partner we are now able to take our banking service directly to our customers.a

The Sybase 365® leading end-to-end mobile banking solution is a key component of the [ Sybase Mobility Platform ], the industrya™s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services, empowering enterprises, including financial institutions, to transform the way they connect with their customers and enable their employees.

aWith our partnership with Ixe Bank, Sybase further expands its global footprint of over 200 financial institution customers, and as the number one provider of mobile commerce services,a said Matthew Talbot, Vice President, mCommerce, Sybase 365. aWith industry-leading expertise in both the software and mobile services, Sybase provides innovative solutions for financial institutions around the world.a

This partnership equips Ixe customers with immediate on-the-go account access and multiple banking functions through all channels - Intelligent SMS, mobile browser and rich-client Mobile Banking. Ixe Bank customers now have the ability to access banking services including alerts and notifications, account transfers, bill payment and monitoring of recent transactions.

With more than 150 local branch offices across Mexico, this new mobile service also enables Ixe Bank to interact with its customers in real-time through mobile alerts, marketing campaigns and two-way banking services. Ixe customers can register for the free mobile service quickly and easily through Ixe Net, the banka™s online customer portal, or through their mobile device.

Additional Resources:

Sybase Global Consumer Study

Sybase and Loudhouse Research recently conducted a global study of 4,100 mobile phone users across 16 countries. [ The Global Consumer Acceptance and Usage reports ] examine countries based on mobile communication use, mobile access to information, desire for next generation mobile services, and the ability to conduct mobile commerce.

Analyst Perspective:

• TowerGroup: Leadership and Market Dynamics Matrix for mBanking - Sybase 365 positioned in the leaders Quadrant (March 2009)*
• Aite Group: Mobile Banking Vendor Evaluation: The Slightly Maturing U.S. Landscape, Sales Velocity/ Solution Matrix a" Showed Sybase 365 as having one of the strongest vendor offerings in mBanking (January 2009)**

Full reports can be found at each analyst firma™s respective website.

*TowerGroup, Leadership and Market Dynamics Matrix for mBanking, March 2009

** Aite Group, LLC: Mobile Banking Vendor Evaluation: The Slightly Maturing U.S. Landscape, January 2009

About Ixe Bank

Ixe Financial Group is group of financial services companies formed mostly by Mexican capital. Ixe has business areas focused to meet the specific needs of each customer segment. It distributes its products and services through a network of 150 modern and functional branches located on the main cities of Mexico, its ATMa™s and Direct Banking service. One of the main objectives of Ixe is to preserve a level of excellence in the services it provides and seeks to become the financial and economic adviser of its customers. Visit: [ www.ixe.com.mx ]

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.4 billion messages per day, reaching 850 operators and 4 billion subscribers around the world. For more information, visit: [ www.sybase.com/365 ]. Read our blogs: [ http://blogs.sybase.com ]. Follow us on Twitter at [ @Sybase ] and [ @SYBASEmCommerce ]

Sybase and Sybase 365, are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements

Certain statements in this release concerning Sybase 365 and Sybase, Inc. and their new products, new business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of mobile carrier services and mobile commerce products and services; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes. These and other risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Sybase, Inc. website).