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Montavo Completes Validation Testing of Proprietary Technology Platform That Confirms In-Store Sales Revenue and Profit Directl

^{Published on 2010-06-09 15:20:11 - Market Wire}
 

SEATTLE, WA--(Marketwire - June 9, 2010) - Montavo, Inc. (OTCBB: [ MTVO ]) is pleased to announce the successful completion of end-to-end testing of the company's patent pending technology platform -- the Montavo Mobile Advertising Platform (mMAP™) -- which gives advertisers the ability to confirm in-store sales revenue and profit that is directly attributable to mobile advertisements received by consumers. This is a significant step in the overall commercialization efforts for the company included in Rev. 3.0 scheduled for Q3 2010.

Montavo's mobile advertising platform provides unique capabilities that significantly enhance ROI transparency (ad spend to profit ratio) for advertisers. While the performance of mobile campaigns that are designed to drive online transactions can be easily measured from a conversion and revenue generation perspective, in-store sales resulting from these campaigns typically cannot be measured. Now mMAP™ closes this gap and allows advertisers to design, deploy and manage mobile campaigns targeted at driving physical, in-store sales and measure the sales revenue/profit and ROI impact that is directly attributable to these mobile campaigns.

Additionally, Montavo has developed the Montavo Mobile Ad Spend Speedometer™ dashboard reporting tool that in real-time allows advertisers to actively, dynamically manage their mobile campaigns and optimize ad spend based on pre-set ROI targets. mMAP™ does not require any integration at the POS or codes/barcodes, no additional training of sales associates or interaction with the consumer or their mobile device, and also does not require physical hardware/software in the store.

Montavo's mMAP™ will be offering advertisers the ability to develop mobile advertising campaigns using 9 different tactical impression delivery approaches ranging from in-app display/video advertising to opt-in push SMS/MMS that targets users based on their physical proximity relative to specific store or retail locations. As consumers continually become more connected and smartphone proliferation continues to drive mobile information access as well as commerce, it is critical for advertisers to adopt new forms of consumer engagement. Montavo equips all businesses (manufactures and retailers) from local SMBs to large national and global brand advertisers with the ability to reach prospective consumers based on their physical location, demographic information and other highly targeted profiling characteristics.

"We're very excited to be bringing Rev 3.0 of mMAP™ to market in the near-term," said Brook Lang, CEO of Montavo. "As more and more ad spend dollars are allocated to mobile campaigns, it is critical that advertisers have visibility to the performance of their campaigns and the sales revenue and profit generated by these marketing investments. Utilizing Montavo's mMAP™, advertisers will now be able to measure direct revenue/profit generation via in-store sales that are attributable to mobile advertising campaigns deployed using our tools."

About Montavo, Inc.

Montavo, Inc.'s mMAP™ is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder.

Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals, product information, mobile coupons, brand messaging and more on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI (ad spend to profit ratio) to advertisers that primarily sell their products in a brick and mortar setting.

Forward-Looking Statements:

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ([ http://www.sec.gov ]). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

For more information on Montavo, please refer to our website at [ http://www.montavo.com ]