Science & Technology
Science and Technology
Science and Technology
Wed, February 18, 2009
Omniture: Omniture Unveils Industry's First Unified Online Marketing Suite to Optimize Ad Spend and Conversion
OREM, UT--(Marketwire - February 18, 2009) - [ Omniture ], Inc. (
Consumers' buying patterns and brand interactions are rapidly evolving across multiple channels -- including online, mobile, video, social media, out-of-home, point-of-sale and call centers. Digital technologies, the proliferation of channels and the volumes of customer interaction data, have largely outpaced the ability of marketers to fully exploit the promise of digital marketing.
The Omniture Online Marketing Suite addresses these challenges by introducing optimization applications that tap the power of an [ Open Business Analytics Platform ], which is implemented for more than 5,100 customers worldwide. This platform integrates data from multiple sources including web, mobile and social media interactions as well as CRM, call-center and point-of-sale systems. As a result, marketers are empowered to automate highly personalized and relevant customer interactions across multiple touch points, increase the efficiency of marketing processes and spend marketing dollars more efficiently for maximum ROI.
"Our customers have been asking for more ways to leverage the approximately one trillion transactions we capture for them each quarter. We are doing that today with the launch of The Omniture Online Marketing Suite," said Josh James, CEO and co-founder, Omniture. "The Suite further illustrates our transition from a Web analytics company to an optimization company. We have been executing on this strategy for the past several years, making strategic acquisitions, developing products and forming the partnerships needed to bring it all together to help marketers optimize ad spend and conversion."
"Our guests expect innovation from every encounter in our hotels," said Scott Williams, Chief Marketing Officer of Morgans Hotel Group. "Creating stylish and immersive experiences, at our hotels and in the on-line community, begins with understanding our clients and should extend to all of their touch points. The Omniture Online Marketing Suite will pull together and correlate relevant data from customer interactions across the Internet, their mobile phones, through social media sites, email and many other channels, giving us additional valuable insights and opportunities to better serve our guests with personalized experiences."
The Omniture Online Marketing Suite consists of a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Multi-Channel Analytics and is built on an Open Business Analytics Platform. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can select from eight Omniture products and hundreds of partner applications to use individually or in combination. An overview of the Omniture Online Marketing Suite follows:
[ Visitor Acquisition Applications ]
Search marketers spend billions each year to acquire new customers across an expanding group of channels -- search, display, email, mobile, video -- yet lack a systematic way to determine how to optimize their investment in visitor acquisition. Omniture SearchCenter empowers marketers to optimize SEO and SEM acquisition strategies that maximize the return on online ad spend. Visitor acquisition applications:
- Enable experimentation on the site with A/B and multi-variate testing
- Increase search marketing lift with advanced automated bid rules
- Reduce customer acquisition costs by optimizing ad spend allocation
- Increase cross-channel lift by measuring SEO and paid campaigns
- Apply lessons learned from bidding for search keywords to other channels
Omniture's product for visitor acquisition:
- Omniture SearchCenter™
In a rapidly evolving online world, where visitors have an increasing number of choices, marketers are challenged to capture and retain the attention of site visitors. Marketers need to present relevant content and offers that appeal to the individual preferences of each online visitor. Omniture's conversion products allow online marketers to test key messages; target specific segments with relevant messages; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services. Conversion applications allow marketers to:
- Understand the customer and personalize the online experience to them
- Analyze and optimize return on ad spend and campaign performance
- Understand ROI based on attribution across online marketing channels
- Increase productivity through marketing process automation
- Achieve better targeting and relevance for online marketing campaigns
Omniture's conversion products include:
- Omniture Merchandising™
- Omniture Recommendations™
- Omniture SiteSearch™
- Omniture Survey™
- Omniture Test&Target™
[ Online Analytics Applications ]
As online advertising channels evolve beyond traditional Web-based interactions to include mobile, video and social networking, so does the need for web analysts to be able to bring together customer interactions across all online channels in one place. Omniture's online business analytics products provide extensible applications that connect easily with partner applications for a consolidated view of customer interactions. Online analytic applications help web analysts to:
- Know what and how to measure to align metrics with business goals
- Draw actionable conclusions from interactions across growing online channels
- Fulfill ad hoc requests for information and business insights in a timely manner
- Drive enterprise adoption of standard metrics for decision makers
- Define online strategy based on insights gained from online interactions
Omniture's analytics products include:
- Omniture SiteCatalyst®
- Omniture Discover®
[ Multi-Channel Analytics Applications ]
Customers have an increasing number of choices for how they interact with a business -- store, call center, ATM, Web site -- and correlating information across these channels can provide marketers with unique insights into understanding customer behavior. Omniture's multi-channel analytics solutions provide business intelligence analysts with the ability to gain rapid and deep business insights across all customer touch points allowing them to:
- Correlate customer interactions across online and other channels
- Make decisions based on rapid discovery on billions of records
- Add new data sources for timely & accurate business reporting
- Navigate from high level trends to granular information easily
- Integrate with enterprise and internet data for deeper business insights
Omniture's multi-channel analytics products include:
- Discover OnPremise™
- Discover OnPremise™ for Retail
[ Omniture Partner Ecosystem ]
- Genesis Partner Applications -- Omniture Genesis currently integrates with applications that span over 30 technology categories and include more than 200 application and platform partners.
- Omniture Developer Connection -- offers a place for developers to connect, collaborate and innovate as a community to enhance online marketing; offers a knowledge-sharing forum and community resource to exchange ideas, showcase solutions and gather new techniques to enhance the Omniture Online Marketing Suite.
- Agency Partners -- features relationships with hundreds of agency partners including 47 of the top 50 interactive agencies.
[ Open Business Analytics Platform ]
The foundation of the Omniture Online Marketing Suite, this platform uses Omniture Genesis (via industry standard APIs and Web Services) to integrate with relevant Internet and enterprise applications, extending the Omniture Online Marketing Suite, capturing and sharing data from a growing number of online and offline channels and using that data to power optimization.
- Enable partners to develop and integrate industry specific applications
- Empower agencies to extend the suite for specific customer requirements
- Allow developers to contribute single use applications and widgets
- A standards based, open, secure platform to build value-added apps
- An ecosystem to connect, communicate and collaborate on new ideas
For more information about the Omniture Online Marketing Suite, visit [ www.omniture.com ] or call or call 877.722.7088.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. [ www.omniture.com ]
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
