Science & Technology
Science and Technology
Science and Technology
Tue, February 3, 2009
Chrome Systems Delivers Enhanced Automotive Description Service for Remarketers
PORTLAND, Ore.--([ BUSINESS WIRE ])--Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced the launch of a new and more powerful version of its Automotive Description Service (ADS) designed to meet the needs of auto remarketers.
Chrome's ADS instantly translates VINs into comprehensive make, model, trim, equipment descriptions and vehicle imagery, providing a fast and cost-effective way to describe vehicles. "VIN-less" decoding is also available if the customer simply enters a vehicle's year, make, model and trim.
With the enhanced version of ADS, customers can access a greatly expanded range of data, including torque, dimensions, weight, extended option descriptions, full OEM exterior color codes, warranty information, and region-specific models and styles. In addition, users will now be able to describe equipment found on their inventory as non-original. Since non-original equipment can profoundly impact a vehicle's resale value, this feature gives users a finer level of detail so they can more accurately represent the true content on their vehicles.
The enhanced version of ADS also exposes the "chain of installation" for vehicle equipment, enabling users to identify which features come with particular equipment or packages. This level of insight enables a vehicle inspector at an auction company, for example, to describe vehicles more precisely in their inspection reports, ultimately leading to increased sales and fewer arbitration cases or cancelled sales.
"This enhanced version of our Automotive Description Service is a leap forward in accessing complete and comprehensive vehicle descriptions from a VIN, or from vehicle year, make, model, and trim," said Pete Batten, General Manager of Chrome Systems. "Our ability to offer one-to-one vehicle matching is unparalleled in the industry, and with this new version of ADS, customers will have even more data points to describe their vehicles more accurately."
About Chrome ([ www.chrome.com ])
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's Automotive Description Service (ADS) and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the auto remarketers ability to integrate ADS into their offerings and other risks listed in DealerTrack's reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack's website at [ www.dealertrack.com ] and the SEC's website at [ www.sec.gov ]. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.
TRAK-G
