Gary Haroian Joins Unica Board of Directors

WALTHAM, Mass.--([ BUSINESS WIRE ])--Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Gary Haroian, former CEO of Bowstreet Software, was elected a Unica director at its annual meeting of stockholders. Haroian replaces Brad Woloson, who resigned from the Board solely for personal reasons. Woloson has served as a director of the company since 2000.

Haroian, who has more than three decades of experience in building emerging growth companies, is a consultant who currently sits on the boards and chairs the audit committees of publicly-held Aspen Technology (OTC: AZPN), Network Engines (Nasdaq: NENG), and Phase Forward (Nasdaq: PFWD). Additionally, he serves as a director and audit chair for two privately-held companies. Prior to his executive roles at Bowstreet, he served as CFO at Concord Communications and as CFO, president and COO, and CEO at Stratus Computer.

"Unica is the definitive leader in the marketing automation category. With the industry's strongest and most comprehensive EMM offering, combined with a tremendous roster of global customers, the company is well-positioned for long-term success," said Haroian. "I look forward to joining an already strong board to help guide the company as it expands, both in terms of growth and vision."

"Gary is a wonderful addition to our board. His many years of executive leadership experience in the software industry, coupled with his track record of growing companies, will benefit our organization," said Yuchun Lee, CEO of Unica. "We're excited to have Gary on our board and look forward to the insight and vision he will bring to Unica. At the same time, we'll miss Brad's significant contributions. During his eight plus years as a member of our Board, the company has achieved major milestones, including our IPO and our current position as a clear leader in the EMM market. We wish Brad well in his future endeavors."

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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Gary Haroian Joins Unica Board of Directors