Science & Technology
Science and Technology
Science and Technology
Wed, January 21, 2009
Virtual Instruments: Virtual Instruments Names Len Rosenthal Vice President of Marketing
SCOTTS VALLEY, CA--(Marketwire - January 21, 2009) - [ Virtual Instruments ], provider of the award-winning [ NetWisdom ] storage area network (SAN) optimization solution, today announced [ Len Rosenthal ] has joined the company as vice president of marketing. Rosenthal will be responsible for Virtual Instruments' overall marketing strategy and implementation, including product marketing, corporate marketing and marketing communications.
News Highlights
-- Rosenthal brings more than 23 years of marketing strategy, product marketing and business development experience to his role at Virtual Instruments.
-- Rosenthal joins from [ Panasas ], where he served as chief marketing officer. He was responsible for driving global marketing strategies to accelerate the adoption of Panasas' clustered, parallel storage solutions in High Performance Computing (HPC) markets.
-- Before his role at Panasas, Rosenthal co-founded [ PathScale ], which he helped build into one of the most successful InfiniBand technology suppliers. The company was acquired by [ QLogic ], and Rosenthal became vice president of marketing at QLogic's System Interconnect Group.
-- His experience also includes senior marketing and product line management roles at [ Silicon Graphics Computer Systems ], [ Hewlett-Packard ] and Inktomi Corporation.
-- Rosenthal has an MBA from the Haas Business School at the University of California at Berkeley, a B.S. in Electrical Engineering from the University of Pennsylvania and a B.S. in Economics from the University of Pennsylvania's Wharton Business School.
Quotes
From Mark Urdahl, CEO, Virtual Instruments: "Len is an important addition to our team. His deep product and corporate marketing expertise in the storage, systems and networking industries will help expand our global presence, and accelerate company growth."
From Len Rosenthal, Vice President of Marketing, Virtual Instruments: "As virtualization and cloud computing continue to transform the data center, Virtual Instruments has a unique opportunity to solve underserved customer pain points at the intersection of storage, networking and IT systems management. I look forward to drawing from my extensive storage and systems background and working with Virtual Instruments' strategic partners and customers to continue addressing the needs of this new market opportunity."
About Virtual Instruments
Virtual Instruments' award-winning NetWisdom solution monitors application-to-SAN transaction performance -- with deep insight and data not available from other solutions. Customers such as Barclay's Card Services, Kaiser Permanente and McKesson Corp. achieve significant cost savings in virtualization and SAN deployments by optimizing utilization, performance and availability. Leading system and storage vendors including IBM, HP and EMC leverage NetWisdom to design SAN solutions for enterprise customers. Virtual Instruments was founded in June 2008 via the spin-out from Finisar Corp. (
