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Digital Angels McMurdo Unit Secures New Distribution in Croatia,Montenegro and Iceland

^{Published on 2008-11-18 06:17:11 - Market Wire}
 

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel (NASDAQ:DIGAD), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its McMurdo division has secured new distribution arrangements in Croatia, Montenegro and Iceland.

McMurdo has appointed Croatia-based distributor Crocon to handle distribution in Croatia and Montenegro. Crocon is an established distributor for a number of key marine suppliers, including Aquasignal, Honeywell and Raytheon, and specializes in the supply of equipment and materials to commercial shipping and naval vessels. The company's client base includes the region's shipbuilding and ship-owning industries. Crocon will be supplying McMurdo's Smartfind EPIRBs, Fastfind PLBs, Rescue SARTs, VHF Radios and NAVTEX to a region with a long history of shipbuilding, much of it with Russia, its most important trading partner. Shipbuilding accounts for some 15% of Croatia's exports.

In Iceland, McMurdo has appointed Brimrun EHF, which will be responsible for sales of the same range of products, primarily to the fishing sector, as well as to workboats and commercial shipping enterprises. Brimrun, founded in 1992, is a well-established marine equipment supplier. The company is the main agent for Furuno Marine Electronics of Iceland, which for over 16 years has concentrated on the country's maritime sector, providing navigational, fish-finding and communications equipment.

Joseph J. Grillo, Chief Executive Officer of Digital Angel, said, "We are delighted to have entered into partnerships with these top-flight distributors. Croatia has a highly-skilled workforce and shipbuilding is a key industry in the region. In Iceland, 70% of the economy and 10% of the workforce rely upon the offshore fishing industry, in a climate where there is a strong awareness of safety and safety procedures. We look forward to good incremental sales through these newly-opened channels."

About McMurdo

A division of Digital Angel's Signature Industries subsidiary, based in the United Kingdom, McMurdo is a world leading producer of Emergency Position Indicating Radio Beacons (EPIRBs), Personal Locator Beacons (PLBs), Search and Rescue Transponders (SARTs), VHF Radios and NAVTEX for the maritime and leisure markets, including shipping, yachting, aviation and outdoor adventure pursuits. Products are manufactured using state-of-the art technology, and in partnership with the world's major safety regulatory organizations.

About Digital Angel

Digital Angel ([ www.digitalangel.com ]) is an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification using its patented, FDA-approved implantable microchip; livestock identification and tracking using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for use on aircraft, ships and boats, and by adventure enthusiasts.

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology and the impact of new distribution on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on March 17, 2008, and subsequent filings with the SEC.The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.