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Openwave to Host Free Webinar on Integrated Marketing for Mobile Operators

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^{Published in Science and Technology on Wednesday, November 26th 2008 at 8:02 GMT by Market Wire}  

--([ BUSINESS WIRE ])--Openwave Systems Inc. (Nasdaq:OPWV):

WHAT: [ Openwave Systems Inc ]. (Nasdaq:OPWV), one of the world's leading mobile and broadband software innovators will host a free webinar titled "Why the Future of Marketing to the Mobile User Depends on the Mobile Operator."

Featured webinar speakers include:

• Kathleen Brush, Ph.D., Vice President of Marketing, Openwave Systems

The webinar will focus on the following:

• The unique position mobile operators are in to capture subscriber data and serve as gatekeepers of their networks while adding value in ways other players cannot, and how operators can leverage this premium data for other businesses including content providers.
• How operators can combine subscriber usage patterns with location data and demographic information to form a unique and invaluable 360-degree-view of their subscriber base and why it requires monitoring on-deck and off-deck activities.
• How having a proper analytics solution in place can enable mobile operators to turn subscriber data into valuable consumer information to fuel the most precise integrated marketing campaigns possible for themselves and other content providers.
• Why mobile operators that understand the importance and value of high ROI integrated marketing campaigns are the ones that will remain at the center of the marketing universe.

WHERE: To register for the free webinar, please visit [ openwave.com ].

WHY: As gatekeepers of their networks, mobile operators occupy a unique position to capture all their subscribers' data requests. With a proper analytics solution in place, mobile operators can turn the data into valuable consumer information that, if leveraged correctly, will transcend the mobile channel to fuel the most precise integrated marketing campaigns possible. Not only can mobile operators monitor traffic on and off their network, they can combine these usage patterns with location data and demographic information to form an invaluable 360-degree-view of their subscriber base.

The value of this view can be obscured if it's not used in campaigns that are designed to leverage these multi-faceted subscriber views. This is the role of an integrated marketing campaign.