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Harrah's Entertainment: Star Trek Episode Four Available to Harrah's Entertainment's Total Rewards Members on WMS Slot Machines

^{Published on 2009-08-17 07:46:41, Last Modified on 2009-08-17 07:46:53 - Market Wire}
 

LAS VEGAS, NV--(Marketwire - August 17, 2009) - Harrah's Entertainment, Inc.'s Total Rewards members can now unlock Star Trek™ Episode Four on more than 100 WMS™ slot machines available in 29 of 36 Total Rewards casino resorts across the country, an additional four casinos will have Episode 4 available later this year.

First introduced in late 2008, the WMS Star Trek game is the first personalized slot experience that integrates directly into a player loyalty program. Guests use their Total Rewards card to save their progress and can resume their game on any WMS Star Trek machine in a Total Rewards casino resort. Additionally, Total Rewards members can earn exclusive "bonus" achievement medals for their Harrah's play to gain access to each episode.

"Only Total Rewards members can earn the bonus achievement medals while enjoying this unique and personalized gaming experience, featured exclusively on WMS Star Trek slot machines. In today's casino gaming environment, guests demand these personalized experiences. Harrah's Entertainment is on the forefront of delivering this," said Katrina Lane, senior vice president and chief technology officer of Harrah's Entertainment. "Thousands have tried their luck on our Star Trek slot machines, and more than 2,500 have unlocked Episode 3 in less than six months."

WMS's Star Trek slot machines are available at a number of Harrah's owned or managed casino resorts across the country, including: Bally's Atlantic City, Bally's Las Vegas, Caesars Atlantic City, Caesars Palace, Caesars Windsor, Flamingo Las Vegas, Grand Biloxi, Harrah's Chester, Harrah's Council Bluffs, Harrah's Lake Tahoe, Harrah's Las Vegas, Harrah's Laughlin, Harrah's Resort Atlantic City, Harrah's Louisiana Downs, Harrah's New Orleans, Harrah's North Kansas City, Harrah's Phoenix Ak-Chin, Harrah's Reno, Harrah's Rincon (San Diego), Harrah's St. Louis, Harrah's Tunica, Harvey's Lake Tahoe, Horseshoe Bossier City, Horseshoe Council Bluffs, Horseshoe Hammond, Horseshoe Southern Indiana, Horseshoe Tunica, Imperial Palace, O'Sheas, Paris Las Vegas, Rio All Suites Hotel & Casino, Sheraton Tunica and Showboat.

"We worked closely with the technology-forward Harrah's team to integrate -- for the first time -- a customer loyalty program directly into the slot machine player experience," said Orrin J. Edidin, president of WMS. "Our category creating Adaptive Gaming® technology platform enables players to experience unique gaming entertainment through new game episodes released over time. We're confident that Harrah's Total Rewards members will enjoy these new personalized gaming experiences made possible by the release of Episode 4 of the Star Trek series."

Since the initial launch there has been over 150,000 unique logins established across the country and player engagement continues to grow.

About WMS

WMS (NYSE: [ WMS ]) is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing video and reel-spinning gaming machines, video lottery terminals, and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is headquartered in Waukegan, IL. For more information, please visit [ www.wms.com ].

About Harrah's Entertainment

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 71 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Harrah's is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit[ http://www.harrahs.com ].

For additional information, including photos, please visit:[ http://www.thenewsmarket.com/CustomLink/CustomLinks.aspx?GUID=87cf8a3d-06d3-4d71-bfff-7086ad7fa07f ]

ADAPTIVE GAMING and WMS are trademarks of WMS Gaming Inc.

STAR TREK: TM & © 2009 CBS Studios Inc. All rights reserved. STAR TREK and related marks are trademarks of CBS Studios Inc.

TOTAL REWARDS is a trademark of Harrah's License Company, LLC.