Science & Technology 
Science and Technology
Science and Technology 
Mon, February 23, 2009
Online Virtual Card-Room Ups Its Ante, Choosing Unica for Email and SMS Marketing
WALTHAM, Mass. & LONDON--([ BUSINESS WIRE ])--[ Unica Corporation ] (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) software, today announced that one of the world's fastest-growing online virtual card-rooms, Full Tilt Poker, has selected Unica to deliver more personalized marketing to its players.
Full Tilt Pokerwill use Unica's [ marketing automation software ] to target new, existing and lapsed players with tailored offers via email and short message service (SMS). The objectives of Full Tilt Poker'splayer-driven marketing initiative are to convert visitors and trial players to frequent players; turn lapsed players back into current players; and retain every day players through added incentives.
"Our players are among the world's most passionate and savviest, as Full Tilt Poker allows them to compete with professional card players," said a company spokesman of Full Tilt Poker. "With Unica, we can target our discerning players with the right offer at the right time. Our personalized marketing strategy will help us to better engage them and increase our brand within the ever-expanding online poker industry."
"Competition is fierce in the online sector and it is important for these virtual card-rooms to secure player loyalty more quickly," said Marcel Holsheimer, Unica's EMEA vice president of marketing. "Unica has considerable experience working with some of the world's leading casino entertainment brands, such as Casinos Austria International and Boyd Gaming, among others. We understand how to keep the balance right in cultivating loyalty, and are pleased Full Tilt Poker has selected us to drive its player strategy through multi-channel marketing campaigns."
Full Tilt Poker has begun implementing [ Unica Affinium® Campaign™ ] across its marketing organization, and the two companies are developing marketing strategies, such as delivering targeted online ‘in-game' offers to Full Tilt Poker players.
About Unica
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.