Science & Technology
Science and Technology
Science and Technology
Tue, June 8, 2010
Mon, June 7, 2010 MyLife Finds Advanced Analytics with Netezzaa?s TwinFin Appliance
MARLBOROUGH, Mass.--([ BUSINESS WIRE ])--[ Netezza Corporation ] (NYSE: NZ), the global leader in [ data warehouse, analytic and monitoring appliances ], today announced that [ MyLife.com Inc. ], operator of the Weba™s single best source for people search, has selected the Netezza® TwinFina" data warehouse appliance to take their customer acquisition and retention initiatives to new levels of innovation and performance.
"TwinFin is streamlining and simplifying the process of analyzing and delivering data so that organizations like MyLife can obtain advanced analytics and actionable information about their customers to customize offers for increased conversion rates."
MyLife currently has more than 50 million members and is growing at a rate of more than two million new members per month. With approximately 14 million unique visitors a day, the people search site receives over 50,000 new registrants each day. MyLife is using the Netezza TwinFin appliance as a real-time analytics foundation for solutions focused on website analysis, online and offline media attribution analysis, yield optimization, fraud prevention and lifecycle email marketing. These analytic solutions provide deep insights into MyLifea™s visitor behaviors and enable decisions that enhance customer satisfaction, reduce site abandonment and increase profitability.
aOur database of information is expected to quadruple in the next year and half, and we run reports on an hourly basisa"a"MyLife needs a solution that can scale from where we are today to where we are headed,a said Armen Avedissian, vice president at MyLife. aWith Netezza, wea™re able to go beyond the capabilities of traditional web analytics tools. By uniting our web analytics data from Omniture with ad server data from Adshuffle, survey data from ForeSee, and email address screening data from FreshAddress, we are able to obtain deeper insights into our audience behavior that correlates with our desired outcomes, such as increased conversation rates and customer loyalty; which has an immense impact on our overall business objectives.a
The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling organizations such as MyLife to analyze, in real-time, who is registering on their site, what they are doing on the site, and then map behaviors to marketing spend to make smart, impactful business decisions.
aMyLife provides a compelling example of the growth and success that result when big data meets big math to solve critical digital media challenges such as audience segmentation, ad yield optimization, dynamic creative optimization, and cross-channel closed-loop attribution analysis,a said Brad Terrell, vice president and general manager of digital media at Netezza. aTwinFin is streamlining and simplifying the process of analyzing and delivering data so that organizations like MyLife can obtain advanced analytics and actionable information about their customers to customize offers for increased conversion rates.a
About MyLife.com
With its proprietary people search technology and access to hundreds of millions of profiles from across the web, MyLife.com is the single best source for finding anyone and following updates for both personal and professional contacts, wherever they go. MyLife has more than 50 million members and is growing at a rate of more than 2 million new members per month. The new company was founded by entrepreneur Jeffrey Tinsley, former CEO of GreatDomains.com and Reunion.com. To build on and expand its proven revenue generating model, MyLife has received $25 million in funding from Oak Investment Partners. For more information, please visit [ www.MyLife.com ].
About Netezza Corporation
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezzaa™s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in todaya™s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit [ www.netezza.com ].
Netezza®, TwinFina" and the aNa logo are either trademarks or registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.
