Science and Technology Science and Technology
Wed, December 11, 2024
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How to segment traffic from LLMs in GA4

How to segment traffic from LLMs in GA4


Published on 2024-12-11 10:42:26 - MSN
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  • Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.

The article from MSN discusses how to segment traffic from Large Language Models (LLMs) in Google Analytics 4 (GA4). It explains that with the rise of AI-driven content generation, distinguishing between human and LLM-generated traffic has become crucial for accurate analytics. The article outlines steps to set up custom dimensions and metrics in GA4 to track LLM traffic, including creating filters to identify bot traffic, using User-Agent strings to detect known LLM bots, and setting up custom reports to analyze this traffic separately. It also mentions the importance of regularly updating these filters as new LLMs emerge, ensuring that analytics remain relevant and precise. The piece emphasizes the need for businesses to understand the impact of AI on their web traffic to make informed decisions.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/data-science/how-to-segment-traffic-from-llms-in-ga4/ar-AA1vG0lH ]
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