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Virgin Mobile USA : Virgin Mobile USA to Debut Britney Spears' New Music Video

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^{Published in Science and Technology on Tuesday, March 10th 2009 at 10:44 GMT, Last Modified on 2009-11-04 07:58:34 by Market Wire}  

WARREN, NJ--(Marketwire - March 10, 2009) - Virgin Mobile USA (NYSE: [ VM ]), a leading provider of both prepaid and postpaid wireless services and title sponsor of "Virgin Mobile Presents The Circus Starring Britney Spears," today announced its presenting sponsorship of Britney Spears' next video off the "Circus" album, "If U Seek Amy," to premiere on March 12th at 11 a.m. EST at [ www.virginmobileusa.com ]. "If U Seek Amy" will premiere exclusively for 24 hours on Virgin Mobile USA's website as well as on Britney.com and BritneySpears.com.

This will be the first sponsored exclusive premiere on Sony Music web properties. It will be promoted by Sony Music across the entire web network through online news updates, advertorials and promotional emails.

"If U Seek Amy" will premiere exclusively for 24 hours on virginmobileusa.com as well as Britney.com and BritneySpears.com. The video will then be released widely and be sharable by viewers. Virgin Mobile USA will also have its new "Take Advantage" campaign spot referencing Britney as a lead into the "If U Seek Amy" video during its first three weeks online.

"Virgin Mobile Presents The Circus Starring Britney Spears," currently touring through the United States, kicked off its planned 31 dates in the United States on New Orleans on March 3, 2009.

"We are thrilled to be working with Virgin Mobile USA to launch the 'If U Seek Amy' video. It is the perfect marriage between an iconic artist, incredible content and a hip, credible brand. A Britney video is always an event and Virgin Mobile's involvement makes it that much bigger for us and her fans." Says Jeff Dodes Senior Vice President, Marketing & Digital Media for the JIVE Label Group.

Britney Spears has sold more than 83 million albums and grossed over $350M in ticket sales. On December 2, 2008, Britney released her new album, "Circus" which sold over 500,000 copies in its first week of release and debuted at number one in the United States and five other countries. To date, "Circus" has sold more than 3 million copies worldwide.

About Virgin Mobile USA

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at [ http://www.virginmobileusa.com/ ], with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at [ http://www.helio.com/ ].

About JIVE Label Group

JIVE Label Group consists of Jive Records, LaFace Records, Volcano Entertainment, Hitz Committee Entertainment, and Verity Gospel Label Group. These labels represent a varied group of internationally renowned artists representing all genres of music including Justin Timberlake, R. Kelly, Usher, Tool, Ciara, Chris Brown, P!nk, Britney Spears, OutKast, Kirk Franklin, Three Days Grace, 311, Nick Lachey, T-Pain, Bullet For My Valentine, Buddy Guy, Living Things, Anthony Hamilton, Donnie McClurkin, John P. Kee, Fred Hammond, Hezekiah Walker, Marvin Sapp, J. Moss and Backstreet Boys. JIVE Label Group is a unit of Sony Music Entertainment.