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Sybase 365 Announces Partnership with paybox Furthering MobileCommerce Globally

^{Published on 2008-11-18 07:20:14 - Market Wire}
 

MACAU & CAPE TOWN, South Africa--([ BUSINESS WIRE ])--[ Sybase 365 ], a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, today announced a partnership agreement with paybox, a leader in mobile payment solutions, that will extend mobile payments and mobile money services to customers worldwide.

This agreement furthers Sybase 365's global mCommerce footprint that today includes remote mobile payments (via premium SMS billed to the operators phone bill) and mobile banking services. Now, financial institutions, mobile operators and merchants will be able to easily offer their customers various mobile payment services, including payments for goods and services, money transfer and mobile airtime top-up.

"paybox's vision for mobile commerce fits well with our business objectives," said Matthew Talbot, vice president, mCommerce, Sybase 365. "paybox and Sybase 365 will offer solutions for mobile payments and person-to-person money transfer targeted at both emerging and developed markets."

paybox's mobile payment software – Mobiliser Portfolio– recognized as one of the broadest on the market – will leverage Sybase 365's integrated mobile messaging services and unrivalled global reach to more than 700 mobile operators and 3 billion subscribers, offering customers an open mobile payment infrastructure standard.

"This agreement is a natural progression of where the market is headed and what customers are demanding from their mobile phones," said Eckhard Ortwein, CEO paybox. "By combining mobile messaging and mobile payments offerings, Sybase 365 and paybox are establishing a global standard for mobile commerce services."

paybox has also been selected as a finalist for the ‘CHANGING LIVES AWARD' at AfricaCom.

About paybox

paybox solutions AG is the global market leader in mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. paybox set up operator-led, national mobile Payment standards in Germany and Austria proving a blueprint for highly developed markets where an open mobile payment infrastructure drives the expansion of the mobile services ecosystem. As an officially certified GSMA Mobile Money Vendor, paybox also covers the entire value proposition for emerging markets where mPayment, mBanking and mCommerce solutions create low cost banking services for the unbanked.

paybox received the Int' Stevie Award 2007 for Best Product in Telecommunications and the World BSS Award 2008 for the Best E/M-Commerce Payments Implementation. Recognised for having the broadest mobile Commerce offering worldwide, paybox mobile payment enterprise solutions are deployed by leading companies across Europe, North and South America, North Africa, the Middle East and Asia. For more information, visit [ www.paybox.net ].

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: [ www.sybase.com/365 ]

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc.All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365's future prospects, new products and services, and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).