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IRVINE, Calif.--([ BUSINESS WIRE ])--[ Local Corporation ] (NASDAQ: LOCM), a leading online local media company, today announced that [ Spreebird Deals ] has been named aBest Shopping Mobile Applicationa in the Web Marketing Association's 2012 Internet Advertising Competition (IAC) Awards.

"Consumers are accessing deals from their mobile devices more than ever before. The Spreebird mobile app makes it considerably easier for consumers to access Spreebird deals anytime, anyplace while allowing them to give back to their local communities."

The annual [ IAC Awards ] are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the best in award-winning Internet advertising. Judges recognized Spreebird on criteria including creativity, innovation, impact, design, copywriting, use of the medium and memorability.

aThis is a tremendous honor and reflects the creative spirit and commitment of our talented Spreebird team,a said Malcolm Lewis, SVP and general manager, Spreebird Deals. aConsumers are accessing deals from their mobile devices more than ever before. The Spreebird mobile app makes it considerably easier for consumers to access Spreebird deals anytime, anyplace while allowing them to give back to their local communities.a

According to eMarketer, nearly 20 million U.S. adults redeemed a mobile coupon or deal in 2011 and they expect that by 2013 that number will nearly double.

To download the free Spreebird iPhone app from the iTunes Store, visit: [ http://www.spreebird.com/iPhone ].

Through its Community Rewards program, Spreebird gives back 10 percent of its deal profits to the user's favorite school or charity every time they buy. To date, Spreebird has donated more than $650,000, supporting everything from copy paper and school supplies to sports and after-school programs.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: [ http://www.local.com/ ] or [ http://www.localcorporation.com ].

Local Corporation is a registered trade name of Local.com Corporation.

iPhone, iPad, iTunes and iPod Touch are registered trademarks of Apple Inc.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.