Indian institutions have realised the potential of social media. They are conducting workshops for content creators on how to become effective science influencers
and get both facts and fusion right.
The article from ThePrint discusses the emergence of science influencers in India, inspired by figures like Carl Sagan, who aim to make science accessible and engaging for the public. These influencers are being trained through various programs, such as the one at the Indian Institute of Science (IISc) in Bengaluru, where scientists and communicators learn to use social media effectively to disseminate scientific knowledge. The initiative reflects a broader movement to bridge the gap between scientific research and public understanding, employing tools like Instagram, YouTube, and podcasts to reach diverse audiences. This trend is part of a global push towards science communication, recognizing its importance in combating misinformation and fostering a scientifically literate society. The article highlights the efforts of individuals like Dr. T.V. Venkateswaran, who has been instrumental in promoting science communication in India, and mentions the challenges these influencers face, including the need to maintain scientific accuracy while making content entertaining and digestible.
Science & Technology
Mon, January 27, 2025
