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PURE TECHNOLOGIES ANNOUNCES NEW WORK WORTH APPROXIMATELY US$6.5 MILLION

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^{Published in Science and Technology on Monday, May 9th 2011 at 3:40 GMT by Market Wire}  

CALGARY, May 9 /CNW/ - Pure Technologies Ltd., ("Pure") (TSXV: PUR) is pleased to announce new projects with a total value of approximately US$6.5 million. The work associated with these projects encompasses the full range of Pure's inspection and engineering services for water and wastewater pipelines and includes the following notable contracts:

• A significant multi-year service contract from Miami-Dade Water and Sewer Department (WASD) which builds on a previous service contract that was executed in 2010.  WASD is one of the largest water utilities in the U.S., servicing the greater Miami-Dade area population.
• A contract from Arizona Public Service Company for 37 miles of electromagnetic inspection of a prestressed reclaimed water supply pipeline.
• A leak detection contract in Qatar, the first commercial contract for SmartBall® in the Middle East.

"This new work comes as a result of our strategy to diversify our revenues and be less dependent on any one customer" said Jack Elliott, Pure's President and COO. "We continue to expand our efforts in North America as well as internationally to generate high-value, multi-year program opportunities."

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
• Premium technical services including inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka, Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators ([ www.sedar.com ]).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"