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Alaska Communications Systems Appoints Vitro Agency of Record

^{Published on 2010-09-07 16:11:24 - Market Wire}
 

ANCHORAGE, Alaska--([ BUSINESS WIRE ])--Alaska Communications Systems Group, Inc. (aACSa) (NASDAQ:ALSK), Alaska's leading integrated communications provider, today announced that it has appointed Vitro as its Agency of Record. This broad partnership spans consumer and business markets, traditional, retail and interactive media.

"Vitro was the unanimous choice following a nationwide review of leading firms"

aVitro was the unanimous choice following a nationwide review of leading firms,a said Anand Vadapalli, ACS chief operations officer. aVitro came across as unmatched in creative inspiration, technical expertise and track record of impacting business growth immediately. We expect Vitro to be an important marketing and advertising partner offering the perfect fit to ACSa™ growth strategy in both wireless and enterprise data/information technology. We are currently in development for a campaign to break in Q3,a said Vadapalli.

Tom Sullivan, principal of Vitro said, aWea™re thrilled to be working with ACS. This is a big opportunity to help bring focus to a good brand and expand the companya™s presence in growing, high-value markets such as wireless. ACS is an incredible company with huge opportunity across business and consumer segments. This is going to be fun!a

About Alaska Communications Systems

Headquartered in Anchorage, ACS is Alaskaa™s leading provider of broadband and other communications solutions for businesses and consumers. ACS wireline operations include the statea™s most advanced data networks and only diverse undersea fiber optic system connecting Alaska to the contiguous United States. ACS wireless operations include a statewide 3G CDMA network, reaching across Alaska from the North Slope to Ketchikan, with coverage extended via best-in-class CDMA carriers in the Lower 49 and Canada. By investing in the fastest-growing market segments and attracting the highest-quality customers, ACS seeks to drive top and bottom-line growth, while continually improving customer experience and cost structure through process improvement.

About Vitro

Vitro is part of the MDC Partners group, was founded in 1992 and has clients with global brands including ASICS, Kyocera, Cobra Golf, Newcastle Brown Ale, Taylor Guitars, Price-Pfister, Kwikset, P.F. Changa™s, Pei Wei, Mystic Tan, Life Technologies, Boll© and Serengeti.