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Digital River Signs E-Commerce Agreement with En Masse Entertainment

^{Published on 2010-08-10 05:41:02 - Market Wire}
 

MINNEAPOLIS--([ BUSINESS WIRE ])--Digital River, Inc. (NASDAQ:[ DRIV ]), a leading provider of global e-commerce solutions, today announced that it has signed a global, multi-year agreement with En Masse Entertainment, a game publisher focused on delivering world class online video games to Western audiences. Under the agreement, which runs through 2014, Digital River will manage in-game commerce and launch an online store to support North American sales of En Massea™s soon-to-be-released flagship action MMO, TERA. The store is expected to launch in 2011.

"We are excited to be working with En Masse and their experienced leadership team. There is a lot of anticipation in the industry as they prepare for the official launch of TERA"

aWe looked at a variety of e-commerce scenarios and quickly determined that Digital River had the most scalable solution,a said Patrick Wyatt, En Masse Entertainmenta™s chief operating officer. aDigital River has the global e-commerce experience, and powerful online and in-game features that we demand for our flagship product.a

Digital River offers En Masse comprehensive e-commerce services that include in-store and in-game capabilities a" ranging from global payments, subscriptions, fraud protection and virtual currencies.

aWe are excited to be working with En Masse and their experienced leadership team. There is a lot of anticipation in the industry as they prepare for the official launch of TERA,a said Jeff Hemenway, Digital Rivera™s group vice president of games. aWe have been investing heavily in our game technology, which we believe is unmatched in the industry when it comes to global scalability, and the power and flexibility of our merchandising, marketing and fraud protection tools. Signing En Masse is a testament to the breadth and depth of our global e-commerce capabilities.a

About En Masse Entertainment

En Masse Entertainment is a specialist publisher focused on high-quality MMOs. Based in Seattle, Washington, the companya™s mission is to bring stellar online games to Western markets with integrity and expertise, starting with TERA, En Massea™s inaugural MMO project from developer and parent company Bluehole Studio, Inc. The close-knit team at En Masse includes experts in online technology, game production, branding and localization, allowing them to bring online games to Western audiences at the highest levels of quality and cultural relevance. For more information, visit [ EnMasse.com ].

About Bluehole Studio

Headquartered in Seoul, South Korea, Bluehole Studio, Inc. aspires to become the preeminent global MMORPG developer through its unwavering belief in its people and its core values. Bluehole formed in 2007 with an intense focus on attracting pioneers and innovators with a shared vision to create the next flagship MMORPG for the global market. The studioa™s inaugural title, TERA, is scheduled to launch in Korea in 2010 and features a dynamic battle system, next-generation graphics and a gamer-centric community experience. For more information, visit Bluehole.net/eng.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companya™s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website at [ http://www.digitalriver.com ] or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, awill,a aplans,a aintends,a aexpects,a and similar words.Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital Rivera™s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support online and in-game sales for En Masse Entertainment; the marketa™s acceptance of such offerings; and other risk factors referenced in Digital Rivera™s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.