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Acxiom Expands into South America with Acquisition of GoDigital

^{Published on 2010-05-12 08:25:27 - Market Wire}
 

LITTLE ROCK, Ark.--([ BUSINESS WIRE ])--[ Acxiom^® Corporation ] (Nasdaq: ACXM) today announced a strategic expansion into the South American market with the signing of a definitive agreement for the acquisition of a controlling interest in [ GoDigital ], a data quality and precision marketing company in Sao Paulo and Porto Alegre, Brazil.

"South America and Brazil in particular have become key geographic areas for regional as well as global businesses"

Founded in 2000, GoDigital has two unique, proprietary products a" GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.

aGoDigital is quite impressive in its ability to rapidly process data as well as to provide analytics and targeted marketing strategy planning,a said Acxiom Senior Vice President Jerry Jones. aAcxiom has long been known as the premier provider of end-to-end marketing solutions, which means GoDigital is the perfect complement for our expanding global interactive marketing services.a

GoDigitala™s platforms allow companies to easily incorporate their own databases with GoDigitala™s data analysis tools to eliminate data problems and create more accurate information. Then, through a simple, web-based interface, GoDigitala™s Claridata can add countrywide and street-level marketing, market intelligence and campaign results and analysis.

aSouth America and Brazil in particular have become key geographic areas for regional as well as global businesses,a said Acxiom CEO John Meyer. aGoDigital has the powerful platforms necessary for creating customer engagements from consumer insights. This is an exact alignment with Acxioma™s global vision and corporate strategy.a

The operation will be led by GoDigital founder and CEO Jos© Cesar Martins. aInnovation has been the key to our success for the last 10 years and now we will expand on that success,a Cesar said. aWe know the markets. We know the cultures and the geography. As part of Acxiom, we can now bring full-service multichannel marketing to more businesses throughout the region.a

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies.Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services.Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit [ Acxiom.com ].

Acxiom is a registered trademark of Acxiom Corporation.