Science & Technology
Science and Technology
Science and Technology
Thu, May 13, 2010 Montavo Begins Collaborative Efforts With Alcatel-Lucent for Demonstration & Evaluation to Major U.S. Wireless Carrier
SEATTLE, WA--(Marketwire - May 13, 2010) - Montavo, Inc. (
Montavo's proprietary, patent pending mMAP™ platform is the only mobile advertising solution that supports an "ad spend to profit ratio" for ROI calculation of mobile advertising campaigns. Advertisers that use the mMAP™ are able to confirm physical location in-store purchases made by consumers that have received ad impressions (push & or pull: search/discovery, display, text and or MMS) on their mobile device. Additionally, the mMAP™ does not require any integration at the POS or codes/barcodes, no additional training of sales associates or interaction with the consumer, and also does not require physical hardware/software in the store. Montavo is the only mobile advertising provider to enable these capabilities for advertisors.
Montavo provides reporting dashboards including the Montavo Mobile Ad Spend Speedometer™ which is a real-time tool that allows advertisers to monitor the Ad Spend to Profits ratio for ROI performance metrics from multi-channel mobile advertising campaigns that are deployed on the mMAP™.
"Demonstrating the functionality and performance capabilities of mMAP™ with Alcatel-Lucent and a major U.S. wireless carrier in a test environment is a meaningful step in preparing for the scalable commercial launch of our platform," said Brook Lang, CEO of Montavo. "Integrated testing efforts such as these help us refine our overall technology architecture as well as identify key components of functionality to add to our product development roadmap for future releases of mMAP™," said Lang.
About Montavo, Inc.
Montavo, Inc.'s mMAP™ is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder.
Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting.
Forward-Looking Statements:
This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ([ http://www.sec.gov ]). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
For more information on Montavo, please refer to our website at [ http://www.montavo.com ]
