Science & Technology
Science and Technology
Science and Technology
Tue, May 11, 2010 m-Wise Launches New Release of Its Mobile Media Suite
NEW YORK, NY--(Marketwire - May 11, 2010) - Mobile content and services technology vendor, [ m-Wise ] (
The new mobile media suite enables simple rollout within minutes of mobile services such as Votes, Polls, Quizzes, Text and Image to screen, and Infotainment by TV and other media companies that demand high-volume services, through SMS, web, mobile internet, IVR and widgets that enable seamless integration in social community sites such as Facebook™ and MySpace™.
The new release of the Voting module enables launching any type of vote or poll, with flexible voting rules such as maximum number of votes per user, time constraints, intelligent user handling and keywords management (to accommodate for spelling mistakes), credit management and prize drawing rules, textual, API (XML), and graphical representation of the vote / poll results to display the results by a character generator on TV.
The new release of the Infotainment module enables simple management of subscription based text and multi-media push services where users subscribe to text channels such as Horoscope, weather reports, joke of the day, or multi-media channels such as "song of the day," or "Goal! Video clip," with flexible interfaces for content providers to provide the necessary content feeds.
The new release of the Text2screen module enables launching text and multi-media services where users send text or user generated pictures or videos that they wish to publish on TV, radio, or on digital signage (such as on a Football stadium, or rock concert). The Text and Image to screen module, includes automatic profanity filters, and a dashboard for editors to manually approve / reject user generated content.
The new release of the Quiz module enables launching any type of quiz game or trivia competition with un-limited multi-level categorized questions bank, flexible credit management and prize drawing rules. The quiz games can include time limits, and they can be charged per-use or as subscriptions.
The Media suite is built on-top of the m-wise service delivery platform (SDP) utilizing m-wise's advanced campaign management, partners management, reporting and analytics, customer care, developers tools SDK and API, messaging and billing capabilities.
Asaf Lewin, m-Wise's Chief Technological Officer, said: "The new mobile media suite has already proven itself with helping our [ customers ] meeting their challenging marketing deadlines for launching high-volume media campaigns. We expect many new media campaigns to be launched utilizing it in the upcoming months"
About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Fox Mobile, Digicel and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.
MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.
For more information, please visit [ www.m-wise.com ].
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