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SpaCapsule Expansion Into Europe Continues to Gain Momentum

^{Published on 2010-05-12 05:10:51 - Market Wire}
 

MIAMI, FL--(Marketwire - May 12, 2010) - [ Simulated Environment Concepts, Inc. ] (PINKSHEETS: [ SMEV ]), makers of the high pressurized dry water massage and wellness equipment -- the [ SpaCapsule ], announced today that its aggressive expansion abroad continues as its Netherlands distributor, [ Spa Lifestyle Group ], strategically places more of the company's weight loss and relaxation machines in Holland's trendy hotels.

"We are very confident in the European Market," said Dr. Ella Frenkel, President and CEO of Simulated Environment Concepts, Inc. "The Euro seems to be maintaining greater buying power for the American-made products; and we are certainly benefiting from favorable conversion rates."

Mr. Roel de Kanter of SPA Lifestyle Group, said, "We are very happy to represent SpaCapsule in Holland. The SpaCapsule and the concepts of massage, cellulite reduction, weight loss, and personal relaxation go hand-in-hand. This is exactly the reason we were able to introduce and install the SpaCapsule in some of Holland's more prominent hotels -- such as the [ Scandic Sanadome Hotel ]."

Sanadome, a trendy Holland Spa Hotel, now has two SpaCapsules to offer full body massage and cellulite reduction treatments to its patrons.

In an interview with The Gelderlander newspaper, Mr. Pim de Vries, marketing manager at Sanadome Hotel and Spa, said that "Sanadome is investing into luxury equipment that is geared towards treatments and cures, as well as cellulite reduction and spa-massage treatments. We are planning to acquire more SpaCapsule units this year."

"The location and exclusivity of the Sanadome Hotel just reinforces the prestige and reputation of our weight loss relaxation products," said Dr. Frenkel. "We are very excited and currently working to complete additional shipments to Holland as well as Denmark before the end of May."

This shipment continues to solidify the company's penetration into the mainstream European Markets; particularly throughout the central European countries of France, Belgium, Holland and Germany.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, you can visit the company's product website at [ www.spacapsule.com ], the corporate website at [ www.seccorporation.com ], or request more information via email at [ ir@spacapsule.com ], or call toll free at (888) 757-0797.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.