Science & Technology
Science and Technology
Science and Technology
Mon, May 17, 2010 BlueKai Selects Netezza TwinFin Appliance to Power Reporting and Advanced Analytics
MARLBOROUGH, Mass.--([ BUSINESS WIRE ])--[ Netezza Corporation ] (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, today announced that [ BlueKai ], the industry's largest online data auction marketplace for all audience data has selected the Netezza® TwinFina" data warehouse appliance to power their customer-facing reporting and to support their advanced analytics capabilities.
"The digital media industry is evolving beyond simply selling impressions, to providing data and insight to marketers, allowing them to increase campaign ROI by making better ad targeting decisions"
With data quality and fair market pricing at its core, BlueKai attracts and aggregates intent data from top tier providers to reveal valuable in-market shoppers across key verticals. As a result, the BlueKai Exchange is the largest source of high performance intent data revealing over 160M unique consumers who are ready to buy. BlueKai's intent data also drives audience targeting at scale across the entire marketing funnel. The BlueKai Exchange offers over 30,000 data attributes across in-market, demo, geo, psycho and occupational categories to power all direct response and branding campaigns at the right ROI.
BlueKai manages over 750M data events every day and is the industry standard for public and private online data transactions. BlueKai selected the Netezza TwinFin appliance to power their customer-facing reporting platform, providing exchange participants with flexible ad hoc analysis of available intent data to optimize bidding decisions and maximize campaign ROI.
aBlueKai is at the center of the digital data economy and our clients rely on us as the industry standard for public and private data transactions to support their data needs,a said Michael Bigby, chief technology officer of BlueKai. aWe chose the Netezza TwinFin because of its ability to implement a wide set of complex analytics and handle large volumes of data quickly and cost effectively so we can deliver timely, accurate reports and analytics to our clients.a
The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic enhancements to the analytical capabilities BlueKai can provide to exchange participants.
aThe digital media industry is evolving beyond simply selling impressions, to providing data and insight to marketers, allowing them to increase campaign ROI by making better ad targeting decisions,a said Brad Terrell, vice president and general manager of digital media at Netezza. aTwinFin simplifies the process of analyzing and delivering data so that organizations like BlueKai can provide advanced analytics and actionable information to their customers.a
About BlueKai.
BlueKai is at the center of the digital data economy and the largest data auction marketplace for all audience data. With quality and fair market pricing at its core, BlueKai attracts and aggregates intent data from top tier providers to reveal valuable in-market shoppers across key verticals. As a result, the BlueKai Exchange is the largest source of high performance intent data revealing over 160M unique consumers who are ready to buy. The BlueKai Exchange offers over 30,000 data attributes across in-market, demo, geo, psycho and occupational categories to increase performance and scale for direct response and branding campaigns.
BlueKai created the first online data marketplace designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.
About Netezza Corporation
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezzaa™s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in todaya™s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit [ www.netezza.com ].
Netezza®, TwinFina" and the Netezza logo are either registered trademarks or trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.
