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Alticast Collaborates With Rovi to Demonstrate Seamless IP and Java Guide Experience on tru2way(R) at The Cable Show

^{Published on 2010-05-10 09:40:26 - Market Wire}
 

DENVER, CO--(Marketwire - May 10, 2010) - Alticast, the worldwide leader in deployed end-to-end tru2way solutions, today announced at The Cable Show in Los Angeles, that it is showing a demonstration using tru2way guide technology from Rovi Corporation (NASDAQ: [ ROVI ]) with IP-based video tuning features running on Alticast's tru2way platform on a cable-IP hybrid set top box. This demonstration shows how operators can utilize IP content along with their RF-based cable content through a seamless guide experience on Alticast's market-proven tru2way solution.

"We are excited to be collaborating with the great team at Rovi on this demonstration," said Jeff Bonin, SVP Business Development and Marketing, Alticast. "This joint tru2way demonstration shows that we are committed to providing the flexible, long-term solutions MSOs need to support advanced interactive services that span across cable and IPTV networks."

At The Cable Show, the Alticast and Rovi demonstration can be viewed at Alticast's booth (#329) and Rovi's booth (#1609).

For the past 10 years, Alticast has been developing and deploying scalable, end-to-end solutions that drive [ innovation in interactive television ]. The company's proven technology enables operators, programmers and advertisers to rollout interactive services that engage audiences and increase revenues. For manufacturers, the Alticast mature, [ standards-based firmware products ] reduce time-to-market, provide competitive advantage and decrease product costs.

Alticast partners with a Who's Who of industry heavyweights including Intel, Broadcom, Cisco, Samsung LG, and Humax, who rely on the company's products as a core technology in their set top boxes, Blu-ray Disc players, and hybrid video devices.

About Alticast
Alticast ([ www.alticast.com ]) is changing the way the world watches television. Our proven technology powers standards-based devices, delivers interactive content and advertising, measures audience participation and monitors network performance. Alticast's GEM-based software has been deployed in more than 10 million DVB-MHP, tru2way and Blu-ray Disc devices around the world. With over 100 iTV applications deployed worldwide, Alticast enables operators, programmers and advertisers to rollout interactive services that engage audiences and increase revenues. Our North American headquarters and engineering center are located in Broomfield, Colorado.