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Marketbright: Marketbright and Google Host Free Webinar on Google Adwords 101: Jump Start Your B2B Pay-Per-Click Campaigns

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^{Published in Science and Technology on Tuesday, March 10th 2009 at 11:47 GMT, Last Modified on 2009-11-04 07:58:21 by Market Wire}  

SAN BRUNO, CA--(Marketwire - March 10, 2009) -

WHAT: [ Marketbright ], a leading on-demand [ marketing automation ] platform, will co-host a free [ Webinar ] with Google (NASDAQ: [ GOOG ]) on best practices for utilizing [ Google Adwords ] to optimize B2B pay-per-click campaigns.

Erik Bower, President, Marketbright and Janelle Kitayama-Ramirez, Sr. Marketing Specialist, Google, will discuss how to get a successful pay-per-click campaign (PPC) up and running and avoid the confusions often posed by PPC ads.

Attendees of [ Google Adwords 101 ] will learn:

 -- Tips and tricks from Google on optimizing Adwords campaigns -- Tips and tricks on landing page optimization and lead nurture strategies to maximize PPC campaigns -- How to increase campaign performance by 300-400% 

Attendees who are already running PPC campaigns will be eligible for a free PPC Health Check Up from [ Marketbright ] experts who will help assess areas for improvement. Attendees who are new to PPC campaigns will be able to sign up for the Marketbright and Google Jump Start Program, which is a fixed price consulting package that includes everything necessary to get PPC campaigns live in under 30 days.

WHEN: Tuesday, March 24, 2009, at 11:00 AM (PT)

WHERE: To register for the Webinar click [ here ]

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at [ http://www.marketbright.com ]