Science & Technology
Science and Technology
Science and Technology
Wed, December 17, 2008 CSG Systems Introduces Personalized Email Marketing Capabilities to Enhance Customer Interactions
ENGLEWOOD, Colo.--([ BUSINESS WIRE ])--CSG Systems (NASDAQ:CSGS), a leading provider of customer interaction management and billing solutions, today introduced its new Precision Email application to provide advanced, custom email communications that increase sales and improve overall customer relationships for service providers.
With Precision Email, CSG's clients receive a solution that allows them to create rich HTML email messages, tailored to individual customer profiles including personalized content based on a customer's geography, existing services, account status and more. The capabilities of CSG's Precision Email application will first be integrated into CSG Care Express, an award-winning online customer management solution that allows communications services providers to enable their customers to upgrade service packages, view and pay bills, and sign up for new services online. CSG will also extend Precision Email capabilities to its Output Solutions and Prairie Interactive Messaging offerings to ensure consistent customer interactions across multiple communication channels.
In addition, as part of CSG's recently announced definitive agreement to acquire Quaero Corporation, powerful customer intelligence capabilities, including advanced analytics that help a client to predict a customer's behavior and enable more innovative customer care and marketing strategies, will be integrated with Care Express to produce more timely and pertinent customer interactions through Precision Email as well as other Care Express applications.
Today, service providers leverage a variety of communication channels to contact their customers about new services, billing information, and promotional offers. Often, this information is delivered through static, non-customized text emails. Precision Email brings new strength to the e-communications channel by offering dynamic, customized messages that include branded ads for new products and services that, when selected, bring the reader directly to a personalized Web page, allowing them to buy new services tailored specifically for them. This can create new revenue streams through targeted cross- and up-selling and also optimize the online customer experience.
"Recent research has shown that consumers are three times as likely to open a transactional email, such as one reminding them to pay their bill online, as they are to open a commercial marketing email. This email channel presents a great opportunity for our clients to further build relationships with individual customers," said Dwayne Ruffin, Senior Vice President of Product Management for CSG Systems. "With Precision Email, we take it a level further by delivering targeted, relevant email communications based on customer profile data. This personalization delivers higher readership, click-through rates and increased sales."
Precision Email is simple to use and allows marketing professionals to leverage the solution to launch new e-marketing campaigns without advanced technical assistance. With robust tracking and reporting tools, the solution also provides real-time visibility into the overall campaign response rates, and a user can quickly make changes to marketing campaigns to optimize the results.
In addition, real-time integration with CSG's database information allows service providers to perform targeted ad insertions based on subscriber characteristics. Today, those ads can come from the provider itself and soon, providers will be able to add another revenue stream by including ads from third parties. With these capabilities, CSG can echo the look and feel of promotions that may appear today on printed statements.
Precision Email is the latest application extension to CSG's Care Express suite, the trusted web-based customer care solution supporting over seven million registered users and processing more than $2.4 billion in payments each year for clients focused on maximizing every customer interaction through the use of highly efficient and cost effective online customer management solutions. Care Express currently supports nearly 13 million emails per month, enabling clients to realize an immediate uplift by using the application to effectively communicate with customers.
About CSG Systems
Headquartered in Englewood, Colorado, CSG Systems (NASDAQ:CSGS) is a customer interaction management company that provides software- and services-based solutions that help clients engage and transact with their customers. With a 25-year heritage in providing customer management and billing solutions to North American cable and direct broadcast satellite companies, CSG has broadened its customer interaction management capabilities to proudly serve this client base as well as new, highly competitive industries including financial services, healthcare, utilities and more. Today, CSG's solutions reach more than half of all US households each month and manage over $36 billion in transactions annually on its clients' behalf. For more information, visit our website at [ www.csgsystems.com ].
