Science & Technology
Science and Technology
Science and Technology
Thu, January 29, 2009 ZTE and RadiSys Close Collaboration Yields Color Ring Back Tone Revenues for Telecom Service Providers
SHENZHEN, China & HILLSBORO, Ore.--([ BUSINESS WIRE ])--ZTE Corporation ("ZTE"), a leading global provider of telecommunications equipment and network solutions, and [ RadiSys® Corporation ](NASDAQ: RSYS), the leading independent provider of open, standards-based media server platforms and advanced embedded solutions, today announced that their collaborative program has produced an integrated solution for color ring back tones that is already deployed and generating revenues for leading service providers in China. Integrating RadiSys Convedia media servers with ZTE's Unified Service Platform has created a versatile infrastructure for VoIP, video, and IP Multimedia Subsystem (IMS) applications. The two companies are already jointly developing additional service capabilities.
Color Ring Back Tone (CRBT) is a network-based service that plays a fragment of music, advertisement, or message predefined by the called party. When a caller makes a phone call to a called party with CRBT service, rather than hearing a generic ringing tone, the caller hears the personalized audio clip. CRBT services are similar to the popularity and appeal of today's downloadable ringtones for mobile devices; however, an important difference is that CRBT is delivered as a network-based service. As a result, ZTE's CRBT solution enables both mobile and wireline service providers to capture recurring high-margin revenues, which are potentially even more lucrative than one-time revenues from selling a downloadable ringtone.
"Color Ring Back Tone service rollouts, which achieved early success in Asia, are expanding rapidly around the world because of strong subscriber demand for personalized telecom services," explained Zhou Fu Xing, Color Ring Back Tone Product Manager at ZTE. "This means that, with our CRBT offering, our service providers can generate new revenue streams from their installed subscriber base. ZTE's selection and integration of RadiSys Convedia media servers to deliver real-time CRBT audio content streaming has been an important contributor to our CRBT deployment success."
ZTE's ZXUP10 Unified Service Platform is a complete next-generation Service Delivery Platform (SDP) for IP-based multimedia service networks. Using an open standards interface based on Session Initiation Protocol (SIP) and Media Server Markup Language (MSML), ZTE's application servers control the extensive audio and video media processing features of the RadiSys Convedia media servers to support a broad range of IP communication services using a single, unified service delivery infrastructure.
"Our close collaboration with ZTE has been mutually beneficial at many levels," explained Charles Wong, General Manager for RadiSys in the Asia Pacific Region. "First, the selection and integration of RadiSys Convedia media servers enabled ZTE's team to accelerate development of its versatile, flexible service delivery platform. Second," Wong continued, "now that ZTE's CRBT solution has been completed and deployed, our audio and video media processing capabilities can be re-used and leveraged across multiple enhanced services," said Wong. "This collaborative program has been so successful that we're already working together on integrating new services including video color ring back tones. And, finally," Wong stated, "our ongoing collaborative program has resulted in growing business success for RadiSys, ZTE, and ZTE's service provider customers."
Additional Information Resources
[ RadiSys Convedia Audio/Video Ring Back Tone Solution Sheet ]
About ZTE Corporation
One of the first Chinese telecommunications equipment providers to pursue business in overseas markets, ZTE has approximately 50,000 employees, of which 8,000 work in 100 representative offices around the world.
Since 1996, ZTE has delivered its products and services to 135 countries and regions, serving major telecom operators in Asia Pacific, South Asia, North America, Europe, Latin America, Africa and the Commonwealth of Independent States. Through a combination of strategic marketing, competitive differentiation, cost advantage, human resources, and intellectual property management, ZTE has established firm commercial partnerships with more than 500 operators worldwide. For more information, visit [ www.zte.com.cn ].
About RadiSys Convedia Media Servers
Ranked the market-leading IP media server vendor for four consecutive years by market research firms Infonetics and iLocus, RadiSys Convedia media servers support a broad set of IP media processing features essential for next-generation telecommunications applications. The RadiSys Convedia CMS-9000 Media Server delivers optimal performance and reliability, scalability, and a low total cost of ownership for media-intensive IP Multimedia Subsystem (IMS) networks and services. These media servers enable fixed mobile convergence by delivering a shared IP media processing resource for any access network, including wireless, broadband, cable, PSTN or satellite. The system's multi-service versatility enables revenue-generating IMS applications, including multimedia conferencing, IP Centrex, ringback tones, network gaming, video communications, and IP Contact Center applications.
About RadiSys Corporation
RadiSys (NASDAQ: RSYS) is a leading provider of advanced solutions for the communications networking and commercial systems markets. Through intimate customer collaboration and combining innovative technologies and industry-leading architecture, RadiSys helps OEMs, systems integrators, and solution providers bring better products to market faster and more economically. RadiSys products include embedded boards, application enabling platforms, the OS-9 operating system, and turn-key systems, which are used in today's complex computing, processing, and network-intensive applications. For more information, visit [ http://www.radisys.com ], e-mail [ info@radisys.com ], or call 800-950-0044 or 503-615-1100. Editors seeking more information may contact Lyn Pangares at RadiSys Corporation at 503-615-1220 or [ lyn.pangares@radisys.com ].
RadiSys and Convedia are registered trademarks of RadiSys Corporation.
All other trademarks are property of their respective owners.
