Science & Technology
Science and Technology
Science and Technology
Thu, January 8, 2009 Imation Apollo" External Hard Drive Receives Art of Storage Award at 2009 Storage Visions Conference
OAKDALE, Minn.--([ BUSINESS WIRE ])--Imation Corp. (NYSE: IMN) today announced that its Apollo™ Expert UX 2.5-inch external hard drive (EHD) was awarded the prestigious "Art of Storage" award at the 2009 Storage Visions Conference (partner program to the 2009 International CES) earlier this week in Las Vegas. The Imation Apollo Expert UX provides portability and a leading-edge 2.5-inch form factor that looks just as striking vertically or horizontally on its integrated swivel stand. The unique design features a protective skin to prevent scratches and abrasions with 250GB, 320GB and 500GB of capacity and includes a patent-pending integrated stand for vertical or horizontal orientation to ensure that the Apollo drive complements how each user works.
The "Art of Storage" award is the only award given that recognizes innovation in design for customer ease-of-use and good industrial design in digital storage applications, storage media and digital storage devices used in Consumer Electronics. The award also recognizes the appealing and clever aesthetic features in Consumer Electronics digital storage applications, devices and media.
"We are thrilled that Storage Visions recognized our Apollo external hard drive for its functional, yet sleek style and iconic design," said Subodh Kulkarni, vice president, Global Commercial Business, Imation. "Our Apollo Expert UX drive delivers portability with the pure data storage performance that on-the-go users need in an innovative package with distinctive features and benefits."
Launched at the Storage Visions show this week, Imation's Apollo Expert UX is a part of its family of external hard drives. Other products announced included the Apollo Pro UX, a 3.5-inch hard drive that offers desktop users up to 1.5 TB of capacity. Each stylish drive features an integrated patent-pending stand and unique benefits for backup and storage of data, video, music and photos.
Other features include low capacity/data activity indicator lights for easy identification of data processes; built-in sleep mode for energy conservation; and one-touch, backup sync buttons with backup software for simple, automatic backup of data, photos, music and videos. Both the Apollo Expert UX and Apollo Pro UX are compatible with PC or Mac computers.
Pricing and Availability
The Imation Apollo Expert UX and Apollo Pro UX are available this month in the U.S. starting at a manufacturer's suggested retail price (MSRP) of $109.99 and $119.99 respectively, depending on capacity. The Apollo Pro UX 1.5TB product will be available in Q1 2009. Apollo drives are offered through authorized Imation distributors, wholesalers, resellers and e-tailers worldwide. For additional information on Imation's complete family of Apollo products, visit [ www.imation.com/apollo ].
About Imation Corp.
Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at [ www.imation.com ].
Imation, the Imation logo, Apollo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?' and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.
