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New Imation Products Pump up Your Digital Lifestyle

^{Published on 2009-01-05 05:50:54, Last Modified on 2009-01-05 05:52:25 - Market Wire}
 

OAKDALE, Minn.--([ BUSINESS WIRE ])--Imation Corp. (NYSE: IMN) today announced the products it will launch at various technology and consumer electronics events this week. Imation, a worldwide leader in the removable data storage, A/V consumer electronics and accessories markets, will spotlight a wide range of exciting products from its Imation, Memorex, TDK Life on Record and XtremeMac brands at:

• Macworld Conference & Expo – Jan. 6-9, at The Moscone Center in San Francisco in booth 1102
• Storage Visions 2009 Conference – Jan. 6-7, at the Flamingo Hotel in Las Vegas in booth 16
• Pepcom Digital Experience! in conjunction with the 2009 International Consumer Electronics Show (CES) – Jan. 7, at The Mirage in Las Vegas

Imation has a strong portfolio of recognizable brands, each focused on designing and delivering products aimed at a specific target audience. Imation brand is focused on the commercial market and targets the data elite for whom high-performance storage with iconic design is important. Memorex brand is tailored to fit the lifestyle of the "modern mom" who wants stylish, easy-to-use products that fit her life. TDK Life on Record brand focuses on the "urban male" with technology-forward storage and audio products, and XtremeMac delivers premium products for the Apple enthusiast. This segmented approach leverages the strengths of Imation brands, and delivers products that fit perfectly with the unique digital lifestyles of each key consumer group.

This week, Imation Corp. will showcase:

• Imation Wireless Projection Link, a digital projector solution enabling reliable, wireless presentation capability for more efficient meetings and conferences. It virtually eliminates the time it takes to set up presentations by allowing multiple users to easily share a single projector via a wireless connection.
• Imation Next-Generation Solid State Drive (SSD) Solutions and an easy-to-install SSD upgrade kit to help users transition from hard disk to high-performance SSD technology. Imation's new M-Class SSD drives and S-Class SSD drives will be available in 2.5-inch and 3.5- inch configurations, respectively, with capacities ranging from 32GB to 128GB.
• Imation Apollo™ Expert UX and Apollo™ Pro UX, portable hard drives that are now available. For laptop users, the 2.5-inch Apollo Expert UX is a pocket-sized, portable hard drive sheathed in a protective skin with up to 500GB of capacity; for desktop users, the Apollo Pro UX is a 3.5-inch hard drive that will offer up to 1.5 TB of capacity. Each stylish drive features an integrated patent-pending stand and unique benefits for backup and storage of data, video, music and photos.
• Memorex LifeShow™ Digital Photo Frames, a new line offering decorative style, designer quality construction, advanced user interface design and added functionality that make it easier than ever to display digital photos of friends, family and precious moments. The frames are available in Traditional and Custom designer styles.
• Memorex TouchMP, the brand's first touchscreen portable media player (PMP), offering consumers access to favorite music, video and photos from a 2.8-inch QVGA color display that supports full-screen photo viewing and large album art. A custom user interface makes it easy to navigate and enjoy media files.
• Memorex Home Theatre Accessories to easily recreate the cinema experience in the home with the feature-packed MVBD-2520 Blu-ray disc player, powerful HDMI DVD Soundbar with iPod® dock, and high-performance audio/video cables.
• Memorex iPod Audio Systems, three new audio docks for home and on the go including the Memorex Mi9490P Hi-Fi CD Sound System and Memorex Mi4290P Clock Radio, which work with the iPhone™ 3G, and the Memorex Mi2290 Travel Speaker System that delivers full stereo sound in an ultra-thin profile.
• Memorex Elite Pro Wall Mount, the world's thinnest full-motion wall mount for flat panel TVs. The Elite Pro Wall Mount embodies the same proprietary space-saving design as the Memorex Lite Pro Wall Mount, a 2009 CES Innovations Design and Engineering Award Honoree.
• The latest from TDK Life on Record brand,including the industry's fastest Blu-ray media and SDHC memory cards, Blu-ray accessories, and the Trans-it Edge Flash Drive, a brushed metallic form factor complete with key data safety features, wrap-around LED activity indicator and slider interface.
• Fresh and original accessories from the new XtremeMac to intensify the Apple experience like the Micromemo, a must-have device to capture that crucial meeting or college lecture right into your iPod nano, and speakers and chargers for the iPhone 3G.

For more information about Imation's full portfolio of brands or any of its Imation branded storage products please visit [ www.imation.com ].

About Imation Corp.

Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at [ http://www.imation.com ].

Imation, the Imation logo, Apollo, Memorex, the Memorex logo, LifeShow, ‘Is it live or is it Memorex?' and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. iPod and iPhone are trademarks of Apple. All other trademarks are property of their respective owners.