Science & Technology
Science and Technology
Science and Technology
Wed, December 17, 2008 Blink Logic s Web Site Sharpens Focus on Customer Retention Solutions
SAN FRANCISCO--([ BUSINESS WIRE ])--[ Blink Logic Inc ]., (OTCBB:BLKL), the leader in SaaS BI-based customer retention solutions, announced today that they have re-launched their web site – [ www.blinklogic.com ]– to support their focus on helping companies keep and expand the business relationships that matter most.
"In this economy, good customers and partners are the scarce resource," said [ Mike Thoma ], chief marketing officer at Blink Logic Inc. "Companies are seeing a decline in their customer numbers. The ones that remain are buying less – and less often. As a result, our clients want to target their best customers (and partners). They want to understand what programs work to encourage customers to buy more, and more often. They want to reduce the cost of their customer retention initiatives. Finally, our clients want their customers and partners to help them attract new customers and partners away from the competition," Thoma continued.
Key to Blink Logic's [ focus ] is regular delivery of thin slices of relevant information that can be absorbed in a blink. Very often this information is passed along to Blink Logic's clients'customers and partners as part of an extended revenue chain.
Website Demonstrates How to Apply SaaS BI to Customer Retention
Blink Logic has revamped its web site to help potential clients understand how they can leverage the Company's SaaS BI-based solutions. It captures Blink Logic's clients' experience in delivering actionable content to their customers (and partners) in a format that is easy to use, and defines key elements of their customer retention efforts.
"Some of our clients want us to develop a custom customer retention application that works for their employees and their customers and partners," added Thoma. "Other clients are SaaS solutions providers that want to add a customer-facing module to their application that will help to retain their best customers, give them something additional to buy, and attract new prospects. We think that both groups will find a lot of business value in [ www.blinklogic.com ]."
The website, designed by [ Evoke Solutions ], includes specific business examples to show how executives use information such as purchase histories, geographic data, etc., to understand their customer. They can build, test and optimize programs that deliver specific business results, all within a customer retention solution customized for them by Blink Logic.
Customers and Pundits Endorse Company's Direction
"The most innovative companies are utilizing BI in an outward-facing manner to extend the value of reports and analysis to their customers," said [ David Hatch ], Vice President and Principal Analyst at [ Aberdeen Group ]. "Companies investigating and investing in SaaS BI deployment to enable customer-facing reporting and analysis are among those survey respondents that are exhibiting significantly higher customer satisfaction and retention rates than their competitors."
"Relationships are everything, so our clients eagerly embrace anything that increases the value they add," said [ Troy Long ], president of [ VistaComm ], a Blink Logic client. "The addition of Blink Logic to our offering enables us to deliver more targeted relationship marketing programs on our clients' behalf."
"With Blink Logic, we're leveling the playing field for our customers," said Tom Chappelear, president, Corporate Development, [ CMG Inc ]. "Now we are able to provide decision makers critical information about their logistics operations so they can negotiate with their shipping carriers and make smarter decisions in managing and controlling all aspects of their logistics."
[ IBM ]'s most recent [ Global CEO survey ] confirmed that investing in customer collaboration is a priority for forward-thinking leaders. "Many CEOs consider serving the informed and collaborative customer as an opportunity to distinguish their organizations — a chance to justify premium positioning and price. ‘The more informed our customers are and the higher their expectation levels, the better we will be positioned to demonstrate our differentiation,' one U.S. CEO told us… Deep collaborative relationships allow (the Enterprise of the Future) to surprise customers with innovations that make both its customers and its own business more successful."
Blink Logic Inc. (OTCBB:BLKL), delivers SaaS BI solutions to customer-facing line-of-business executives in mid-market companies around the world. By sharing the software, hardware, maintenance and support costs across tens of thousands of customers, Blink Logic can deliver tremendous capability to its customers at a low monthly subscription price. In the past, the high cost and extensive customization involved in implementing 'twentieth century' BI has kept mid-market companies away from business intelligence. Now Blink Logic offers them a new class of secure internet-based solutions to connect their companies with their customers, prospects, partners, and employees. Executives can put Blink Logic's "Do-test-do better" action model right to work, continuously increasing revenue, customer retention, and profitability. For more information, please visit [ www.blinklogic.com ].
Safe Harbor Statement:
This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. Blink Logic Inc. disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.
