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Transforming Fraud Prevention Through Data-Driven Innovation with Pradeep Jeyachandran

The article discusses how Pradeep Jeyachandran, the founder and CEO of Trusting Social, is revolutionizing fraud prevention in India through data-driven innovation. Jeyachandran's approach leverages alternative data sources to assess creditworthiness, particularly for the underbanked population, thereby reducing fraud and enhancing financial inclusion. His company uses AI and machine learning to analyze non-traditional data like mobile usage patterns, social media activity, and other digital footprints to create a more accurate risk profile of individuals. This method not only helps in identifying potential fraud but also in providing credit access to those traditionally excluded from formal financial systems. The article highlights the significance of this innovation in a country where a large segment of the population lacks a formal credit history, emphasizing how Trusting Social's technology could transform the lending landscape by making it more inclusive and secure.

Read the Full India.com Article at [ https://www.india.com/business/transforming-fraud-prevention-through-data-driven-innovation-with-pradeep-jeyachandran-7424803/ ]