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This billion-dollar firm plans to build giant quantum computers from light. Can it succeed?

The article from Nature discusses the growing trend of "de-influencing," where social media influencers are now encouraging their followers to be more mindful of their consumption habits. This movement is a response to the previous culture of rampant consumerism driven by influencer marketing, where followers were often urged to buy the latest products. De-influencers are promoting sustainability, critiquing overhyped or unnecessary products, and advocating for thoughtful purchasing decisions. This shift is seen as a counterbalance to the environmental impact of fast fashion and excessive consumption, with influencers like @esther__talks and @the_avantgarde discussing the ethics of consumption and the psychological effects of marketing. The trend reflects broader societal changes towards valuing experiences over possessions and a pushback against the constant pressure to buy, aligning with movements like minimalism and conscious consumerism.

Read the Full Nature Article at [ https://www.nature.com/articles/d41586-024-03827-y ]