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HERMOSA BEACH, Calif.--([ BUSINESS WIRE ])--EntryPoint Advisors recently issued an industry report on Online Transactions & Security, Business Services. They say that access to the Under 18 audience is desirable and increasingly challenging:

• Large Companies Are Under FTC Scrutiny: The FTC is working with several child advocacy groups to pursue corporations they perceive have been collecting childrenas information without parental consent.
• Markets Want Access to Younger Consumers: Large companies such as Facebook and eBay seem interested in opening up their services for users under 18 years old.
• FTC Updating COPPA: The update will likely result in all services providers including data brokers for websites and apps to be held accountable to COPPA regulations.

Virtual Piggy facilitates access to this increasingly difficult to reach audience under 18 years old as the only pure play that ties COPPA compliance to a transaction platform.

The full report can be found here:

[ http://virtualpiggy.com/investor.html ]

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Childrenas Online Privacy Protection Act (aCOPPAa) and similar international childrenas privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: [ www.virtualpiggy.com ]

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the asafe harbora provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.