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SeniorChecked Partners With Acxiom To Help Seniors Verify Services, Avoid Fraud

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^{Published in Science and Technology on Monday, December 13th 2010 at 7:25 GMT by Market Wire}  

LITTLE ROCK, Ark. & BETHESDA, Md.--([ BUSINESS WIRE ])--In an era of widespread concern about fraud and unscrupulous business practices targeting the senior community, [ Acxiom^® Corporation ] (Nasdaq: ACXM) announced today an agreement with [ SeniorChecked ]^® to provide business verification services and directory data for a national network connecting seniors, their families and caregivers with trusted local service providers.

"This solution enables us to give seniors a one-stop resource for trusted local business information."

The agreement integrates two of Acxioma™s offerings:

• Acxiom Information Security Services (AISS), with an extensive suite of security screening, identify verification and background check services. Through a vast data repository and a network of 3,000 professional searchers, Acxiom provides background checks for criminal histories, general character and previous work performance.
• Acxioma™s InfoBase-X^®Business Directory Database, providing listings for 14 million U.S. businesses. This multi-sourced business database is compiled from definitive telephone company listings and multiple merchant advertiser files across the U.S.

SeniorChecked, with its aSeniorChecked Trust Seal,a offers a network of screened and verified local businesses spanning a range of senior needs, from specialized providers of elder care and moving management services to more common service providers such as plumbers and landscapers.

aThe combination of Acxioma™s offering fuels our network with high-quality listing data while adding a powerful resource for screening and verification,a said SeniorChecked CEO Chris Spanos. aThis solution enables us to give seniors a one-stop resource for trusted local business information.a

aSeniorChecked is aggressively combating fraud and providing a needed service to the senior community,a said Michael Schwalbert, managing director of Acxiom's Diversified Industries Group. aAcxioma™s screening services and unparalleled data resources can optimize SeniorChecked services to help protect vulnerable consumers.a

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit [ Acxiom.com ].

About SeniorChecked, Inc.

Founded in 2010, SeniorCheckedis a free-for-consumer network of screened and verified local businesses focused on helping seniors safely age in place. SeniorChecked spans a wide range of senior related needs from elder care and senior move managers to more common services like plumbing and home repair. Seniors and their families now have a simple, easy and convenient resource to rely upon to find trusted service providers. To be part of the SeniorChecked network, businesses must pass the most comprehensive background checks in the industry. Those that do are awarded the SeniorChecked Trust Seal. The SeniorChecked program distinguishes member businesses and connects them directly with this valuable market, growing their customer base and expanding their referral network. For more information about SeniorChecked, visit [ www.seniorchecked.com ] or call 240-205-2594.

Acxiom and InfoBase-X are registered trademarks of Acxiom Corporation.