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Digital Angela?s Destron Fearing Unit Announces Supply Agreement and Initial Order

^{Published on 2010-11-01 07:15:41 - Market Wire}
 

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel Corporation (OTCBB:DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its subsidiary, Destron Fearing, has become the exclusive provider of identification microchips and readers for The Brazilian Association of Breeders and Owners of Race Horses (ABCPCC).

"Using the most advanced technology for animal identification was a priority for us, and Destron Fearing provides this with the Lifechip. We are very happy with this agreement, as it will provide us with the security needed in the management of our registered animals database"

The ABCPCC, headquartered in So Paulo, Brazil, is a non-profit agency of the Ministry of Agriculture, Livestock and Supply. The ABCPCC administers the Brazilian Stud Book, which is responsible for the genealogical control of English thoroughbred horses across Brazil. The ABCPCC has placed its first order for five thousand Destron Fearing Lifechipa" identification tags and five DTRa" readers.

aWith more than five million horses in Brazil, our agreement and partnership with ABCPCC and the Brazilian Stud Book brings additional credibility and visibility to Destron Fearing and our Lifechip products. Brazil is a strong market where we see opportunity for additional expansion,a said Dan Ellsworth, Vice President of Sales and Marketing at Destron Fearing.

The Brazilian Stud Book has approximately 223,000 horses registered in its database, with approximately 208,000 of domestic origin and 15,000 imported. aEarlier this month we began tagging animals born in 2009, and we are now analyzing the possibility of using Lifechips to identify all registered thoroughbreds,a said Jos© Salles, Brazilian Stud Booka™s Superintendent of Genealogical Records. aUsing the most advanced technology for animal identification was a priority for us, and Destron Fearing provides this with the Lifechip. We are very happy with this agreement, as it will provide us with the security needed in the management of our registered animals database,a Salles added.

A number of horses recently tagged by the ABCPCC will be exported to South Africa, where identification through Lifechip complies with that countrya™s import requirements, the Company added.

About Destron Fearing and Digital Angel

Destron Fearing is a subsidiary of Digital Angel (OTCBB: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].

Safe Harbor Statement

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology, the impact of the new orders on the Company's financial results, and the opportunities for expansion in Brazil. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.