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Radiant Systems Launches New Integrated E-mail Marketing Tool to Help Retailers Drive Sales

^{Published on 2010-10-04 13:17:27 - Market Wire}
 

ATLANTA--([ BUSINESS WIRE ])--[ Radiant Systems, Inc. ] (Nasdaq: RADS) today announced the launch of Customer Connect, a suite of products and services that builds upon the companya™s existing loyalty solution offerings and places greater emphasis on improving the relationship between consumer and retailer. The first offering in the Customer Connect suite is an [ e-mail marketing tool ] built specifically for retailers that makes it easy and affordable to create targeted and measurable campaigns.

"We have seen significant value in Customer Connect because it is simple for us to send our customers targeted and impactful messages and then be able to measure their success in detail on the back end."

aBuilding a loyal and repeat customer base is crucial to the success of retailers, and Radiant continues to invest heavily in creating new tools that enable them to easily market to their consumers and keep them coming back into their stores,a said Chris Moreira, director of marketing and retail applications at Radiant Systems. aWhat is unique about our e-mail marketing tool is its ability to pull customer data directly from a storea™s retail point-of-sale system, which allows retailers to send targeted e-mails based on customersa™ buying patterns and other attributes such as loyalty program information.a

The Customer Connect e-mail marketing tool tightly integrates with the CounterPoint [ retail ][ point-of-sale ] (POS) software, which allows for closed-loop reporting. In addition to analysis of delivery, open and click rates, Customer Connect reports on sales lift and promotion redemptions being driven by each e-mail campaign. In an effort to make connecting with customers intuitive and simple, the e-mail marketing functionality of Customer Connect comes with retail-specific templates and recurring campaigns. This functionality enables e-mails to be automatically sent to new customers welcoming them to the store as well as to those who have not shopped recently.

aAs a retailer, we want to constantly engage with our customers, make them feel special and give them incentives to continue doing business at our stores, which is why e-mail marketing is so important to our business,a said Gary Willis, president of Parsons, Inc., a gift and collectible retail chain in Georgia. aWe have seen significant value in Customer Connect because it is simple for us to send our customers targeted and impactful messages and then be able to measure their success in detail on the back end.a

About Radiant Systems, Inc.

Headquartered in Atlanta, Radiant Systems, Inc. (Nasdaq: RADS) is a global provider of innovative technology to the hospitality and retail industries. For more than two decades, Radiant's point of sale hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues. Radiant has offices in North America, Europe, Asia and Australia. For more information about Radiant Systems:

• Visit our [ Website ]
• Follow us on [ Twitter ]
• Read about us on our [ Blog ]
• Become a fan on [ Facebook ]

This press release may contain aforward-looking statementsa within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Companya™s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are the Companya™s reliance on a small number of clients for a large portion of its revenues, fluctuations in its quarterly results, its ability to continue and manage its growth, liquidity and other capital resources issues, competition and the other factors discussed in detail in the Companya™s periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.