Science & Technology
Science and Technology
Science and Technology
Thu, September 30, 2010
Wed, September 29, 2010
Digital Angel Meets Growing Demand for Destron Fearing Products in Canada
SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel Corporation (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that it is experiencing higher demand for Destron Fearing electronic identification products in Canada as a result of recent animal health and traceability incentive programs and regulations.
"Interest, call volumes and orders for RFID tags and reading equipment are at an all time high from one end of Canada to the other. We expect the increased demand trend to continue right through 2011."
Orders for Destron Fearing electronic identification tags and readers from Compass Animal Health Inc., the Companya™s exclusive Canadian partner, have increased by 30% year-over-year.
aWe have an exceptional relationship with our Canadian partner, Compass Animal Health Inc., which has provided us with a strong channel to meet the increasing demand for electronic identification tags throughout the country,a said Dan Ellsworth, Vice President of Sales and Marketing,
Federal regulation requires that all Canadian cattle be tagged with an approved Radio Frequency Identification (RFID) tag prior to moving from their current location or leaving their farm of origin. The Canadian Food Inspection Agency (CFIA) is enforcing the national identification and movement reporting requirements for cattle under the authority of the Health of Animals Regulations.
Additionally, there are several regional and federal programs with age-verification incentives and equipment subsidies supporting the transition to electronic identification. These programs have been put in to place to provide vital age and source information to the CCIA to have more Canadian cattle qualify for export to countries with age and source requirements and to help prevent, prepare, respond, and recover from a disease outbreak.
Eligible cattle producers who register birth and source information into the Canadian Livestock Tracking System are entitled to receive incentive rebates/discounts when purchasing CCIA-approved RFID tags from CCIA authorized retailers.
One of the keys in the success of these programs is the tracking of tags through the distribution channel to the producer. Compass Animal Health works with a network of over 1200 dealers throughout Canada, and has systems and procedures in place to ensure data accuracy related to tags is maintained. In addition to these procedures Compass Animal Health Inc. has several dedicated staff members to the CCIA program.
Robert Taylor, President of Compass Animal Health Inc. said, aInterest, call volumes and orders for RFID tags and reading equipment are at an all time high from one end of Canada to the other. We expect the increased demand trend to continue right through 2011.a
About Destron Fearing and Digital Angel
Destron Fearing is a subsidiary of Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].
Safe Harbor Statement
This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology and impact of the new orders on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.
