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indiePub Brings Young Game Developers to the Forefront with Coma

^{Published on 2010-09-23 05:06:00 - Market Wire}
 

CINCINNATI--([ BUSINESS WIRE ])--A new trend is emerging among the independent game development community where the developers are getting younger and the games are getting better. indiePub Games has experienced this trend first-hand, and is now capitalizing on the innovative ideas of young savant developers and bringing their concepts to life, and to console.

"But in all actuality, we are seeing that age and experience are not a hindrance to innovation, but in fact, an advantage to creating fresh and progressive titles."

Working with Zoo Entertainment, Inc. (NASDAQ: ZOOG) to develop and publish these titles, indiePub has created a platform for young developers to give their ideas and concepts a fighting chance at publication. One such title, Coma, is a prime example of young developers bringing their games to life via Zooa™s digital initiative, indiePub. Created by Thomas Brush at 19, Coma is a beautifully designed adventure title where the player wakes up in a subconscious dreamland, and must find his way back to reality. The title is set to release on PSP Mini, Android, PlayStation Network, PC, iPhone and iPad next year.

Coma is not the only success story of young developers making a name for themselves through indiePub. At only 17 years old, Iran native Mahdi Bahrami has just been awarded Community Favorite by indiePub and its community of gamers and developers. His game, Bo, is a puzzle game wherein the player creates colored blocks to move in and out of negative space. In addition to being voted Community Favorite by indiePub, Bahrami just returned from Tokyoa™s Sense of Wonder Night where he was asked to present his titles to gaming press and enthusiasts.

Creating ideas and concepts that often elude industry veterans, CEO of Zoo, Mark Seremet, is astounded by the innovation emerging from young developers. aOften times, people assume it is the developers with years of experience under their belt that are coming up with these extremely original and engaging ideas,a said Seremet. aBut in all actuality, we are seeing that age and experience are not a hindrance to innovation, but in fact, an advantage to creating fresh and progressive titles.a

Coma is in development and slated for a 2011 release on PSP Mini, Android, iPhone, iPad, PSN and PC.

About indiePub Games

indiePub Games is an online community for independent game developers, casual gamers and game enthusiasts. indiePub offers a platform for independent game developers to actively collaborate with others on their game concepts. Developers that submit games have the potential to see their titles published on Nintendo Wii(TM) and DS(TM), Sony Playstation(R), Xbox(R) and mobile platforms. indiePub is also a destination for casual gamers to play and participate in the game creation process. indiePub Games is sponsored by Zoo Publishing, Inc., a wholly-owned subsidiary of Zoo Games, Inc., which is a wholly owned subsidiary of Zoo Entertainment, Inc.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others.

Zooa™s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging aconnected services.a™ Rather than depending on a relatively limited number of ablockbustera titles, Zoo publishes a broad stream of titles at compelling values. Zoo has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

Zoo also operates indiePub Games a" [ www.indiepubgames.com ]a" its website for independent game developers to collaborate with the gaming community and compete for prizes and publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play free games and to take an active role in helping independent developers create innovative entertainment software.

For more information, please visit [ www.zoogamesinc.com ].

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Entertainment is engaged; demand for the products and services that Zoo Entertainment provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.