Science & Technology
Science and Technology
Science and Technology
Tue, September 22, 2009 Omniture: More Leading Retailers Using Omniture Conversion Solutions to Boost Sales and Ecommerce Performance
OREM, UT--(Marketwire - September 22, 2009) - Shop.org Annual Summit -- [ Omniture, Inc ]. (
According to Forrester Research, "eCommerce conversion rates continue to hover at 3%, and retailers know that enormous business can be gained by improving that single metric." (Trends 2009: U.S. Online Retail, Forrester Research, April 29, 2009).
"Seasoned online marketers and merchandisers recognize that significant revenue opportunities exist through improving online conversion rates, by even just a fraction of a percent," said Chris Harrington, president, worldwide sales and client services for Omniture. "Omniture's conversion solutions directly address these opportunities by giving our customers more control and flexibility over their online marketing campaigns to present relevant content and offers that appeal to each online visitor."
Omniture Recommendations recommends relevant and top-selling products and content online to increase cross-sell and up-sell opportunities. Results from the recently-announced [ Omniture Online Conversion Benchmark Survey ] of over 1,000 online marketers showed that nearly half of respondents do not currently have a product or content recommendation application. Of the remaining half who do, 66 percent rely on a manual process, indicating tremendous opportunities for marketers and merchandisers to adopt an automated recommendations solution. Omniture recently introduced more features and enhancements to make it easier to launch relevant recommendations on-site or through email including several new recommendations types providing even more flexibility. In addition, an enhancement for existing SiteCatalyst users is that they can now expand recommendations types that make use of any product and popularity metric -- such as revenue, units sold, customer reviews and product or content sharing trends. This allows marketers to further tailor recommendations based on real-time activity and business needs.
Leading retailers who are currently leveraging Omniture Recommendations for automated online recommendations include Bakers Shoes, Improvement Direct, NorthernTool.com and PetCareRx.
"Our conversion rate increased by nearly 10 percent in just two weeks after adding Omniture Recommendations on our product detail pages," said Scott Cohn, director of merchandising and sales for Bakers Direct. "This replaced the manual recommendations process we had in place previously, and saves our team considerable time and resources and generates better results."
"We are taking advantage of a new boosting feature within Omniture Recommendations giving certain recommendations more prominence over others based on attributes such as brand, price and customer rating. Specifically, we are boosting recommendations that have a 3.5 customer rating or higher to measure the effect on conversion," said Nathan Miller, director of Internet marketing for NorthernTool.com. "It is important to have the ability to boost the weighting or importance of specific product attributes based on our business needs as well as customer activity."
Omniture Merchandising brings offline merchandising best practices to the online world and promotes products based on specific business goals and metrics to help shoppers easily find and select items. New features within Merchandising include SKU-level merchandising (offering merchandisers more granularity to apply business rules at the SKU level), as well as multi-product attribute selection so shoppers can refine a search by more than one product attribute such as customer rating, brand, price and/or color, all in one step. Top ecommerce sites engaging Omniture Merchandising to streamline merchandising best practices include MotoSport and REI. As one of the first companies to upgrade to the latest version of Omniture Merchandising, leading outdoor sports retailer REI is experiencing significant value.
"Just one hour after implementing the latest version of Omniture Merchandising, we saw a major improvement in our site's search performance, which translated to a 62 percent decrease in average search times. In a tough macroeconomic climate where ecommerce sites struggle to move the needle, improving our search performance is a powerful differentiator," said Ben Viscon, online merchandising manager for REI. "We have a sophisticated customer base that when shopping online, expects the same service, inventory and sales expertise they would receive at one of our retail locations. Omniture Merchandising helps us deliver on that promise."
Two additional products in Omniture's conversion portfolio include [ Omniture Test&Target™ ] and [ Omniture SiteSearch™ ].
- Test&Target tests various content and creative elements through automated A/B and multivariate testing methods and targets content by audience segments to maximize relevance and increase conversion. Online vendors using Test&Target to test and optimize retail content and offers include Bakers Shoes, Improvement Direct, MotoSport, NorthernTool.com and The Ghirardelli Chocolate Company.
- SiteSearch controls and optimizes product and content search results to guide visitors to the most relevant information. The application helps marketers better target search results to visitors, manage relevance and ranking and use site activity to automatically boost results based on criteria such as conversion and popularity. Leading ecommerce sites working with SiteSearch include Artbeads.com, Jockey.com, Musicnotes.com, Urban Outfitters and Wilton.
Omniture's conversion solutions include Omniture Merchandising, Recommendations, SiteSearch and Test&Target, all part of the [ Omniture Online Marketing Suite ], a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics, which is built on an Open Business Analytics Platform.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
