Science & Technology
Science and Technology
Science and Technology
Tue, January 27, 2009
Mon, January 26, 2009
HP Makes Professional Marketing Services Affordable for Small Businesses with MarketSplash by HP
PALO ALTO, Calif.--([ BUSINESS WIRE ])--HP (NYSE:HPQ) today announced the availability of MarketSplash by HP, a one-stop, web-based shop that provides small businesses some of the industry's lowest prices and fastest delivery times for brand marketing services such as professional-quality design and print fulfillment.
The launch of [ MarketSplash by HP ] follows a successful beta test with Nestlé Confections & Snacks, which recently used MarketSplash offerings to create new packaging designs for its classic brands GOOBERS®, SNO-CAPS® and OH HENRY!®. America can now vote for its favorite new designs via "[ A Delicious Dilemma ]," an online sweepstakes.
HP also introduced convenient same-day pickup at Copy and Print centers in Staples stores(1) and a free business card offer. HP is licensing the MarketSplash platform and application to retailers for co-branding.
"MarketSplash helps small businesses create the high impact look of a big company without requiring the resources of one," said [ Vyomesh Joshi ], executive vice president, Imaging and Printing Group, HP. "As part of our [ Print 2.0 ] strategy, MarketSplash helps customers easily and affordably access professional design services from the web and print how, where and when they want."
Award-winning design at a fraction of the cost
MarketSplash by HP provides small businesses with premium do-it-yourself (DIY) online templates and custom design offerings for a wide range of marketing products and services – from business cards, stationery, postcards, logos and website design to one-on-one brand design consultation.
Customers also have the convenience of choosing between several convenient print fulfillment options: When completing an order online, customers can print from their own printer, receive their order via mail delivery, or pick it up at any Staples Copy and Print center in its retail stores in the United States.(1) HP plans to expand its retail options in the future.
MarketSplash's DIY tools feature intuitive editing technology that offers flexibility during the creation process. Customers have the freedom to create materials quickly in one sitting or fine-tune their projects over time.
To introduce customers to the high quality of MarketSplash designs and the ease of use of its services, HP is offering first-time customers 100 free business cards. Small businesses can choose from more than 1,400 professionally designed templates, pay no processing, shipping or other fees, and receive their cards in seven business days or less. With MarketSplash DIY tools, small businesses can create business cards, mailing labels and postcards, all for under $40 with no processing fees.(2)
Customers who prefer one-on-one assistance can take advantage of MarketSplash's custom design consultation services. MarketSplash has one of the industry's largest networks of design and brand experts, delivering one-of-a-kind projects at unprecedented low prices with a fast turnaround. Branding packages start at $579(2) and include original logo concepts with unlimited revisions, custom business cards and stationery design work.
MarketSplash services also have recently helped a group of independent filmmakers participating at the 2009 Sundance Film Festival create a professional portfolio of promotional materials, such as posters, postcards and apparel, to better market their films at Sundance and beyond. Participating films included: The Cove, Boutonniere, So the Wind Won't Blow it All Away, Trece Años, Copper On The Chopping Block, Knife Point, The Yellow Bird and The Reckoning.
MarketSplash design services and print fulfillment options are available to U.S. customers.
Licensing opportunities for retail partners
The MarketSplash platform and application can be [ licensed to retailers ] for co-branding, allowing them to offer MarketSplash design and print services directly to their customers. The interactive web pages that deliver MarketSplash tools were designed to easily transform and adopt the co-branding of a retailer's website.
"A Delicious Dilemma"
Starting today through March 6, America can vote for its favorite Nestlé GOOBERS®, SNO-CAPS® or OH HENRY!® package redesign at [ www.ADeliciousDilemma.com ]. Five voters will be selected randomly to receive a Nestlé candy prize pack worth $100 each.(3) The winning design will appear on store shelves later this year.
More information about the new MarketSplash by HP offering and "A Delicious Dilemma" sweepstakes, including videos and images, is available in an online press kit at [ www.hp.com/go/marketsplash ].
About HP
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at [ http://www.hp.com ].
Note to editors: More news from HP, including links to RSS feeds, is available at [ http://www.hp.com/hpinfo/newsroom/ ].
(1) Retail pick-up option available for MarketSplash business cards initially. Retail pick-up option will be expanded to other products in FY09.
(2) Estimated U.S. prices. Actual prices may vary. Additional charge for shipping may apply.
(3) No purchase is necessary to win. Complete details on sweepstakes terms and conditions are available at [ www.ADeliciousDilemma.com ].
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP's filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
