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Acxioma?s Business Transformation Confirmed by Independent Research Firma?s Evaluation

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^{Published in Science and Technology on Thursday, January 13th 2011 at 8:06 GMT by Market Wire}  

LITTLE ROCK, Ark.--([ BUSINESS WIRE ])--Acxiom^® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, showed strong performance in Forrester Research Inc.a™s recent evaluation of US database marketing service providers.

"The Forrester WaveTM: US Database Marketing Services Providers Q1 2011"

Acxiom, which achieved the highest rating in the Market Presence category, had overall positive results with significant increases in 8 of the 10 capability categories evaluated. The company also improved in the two main evaluation categories, Current Offering and Strategy, including one of the top scores in Current Offering.

The January 2011 report, aThe Forrester Wave^TM: US Database Marketing Services Providers Q1 2011,a states that the company ademonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions.a The report, which evaluated eight leading database marketing service companies, further said Acxiom acontinues to deliver some of the industrya™s largest and most complex database solutions.a

aWea™re pleased that the Forrester Wave report acknowledges the business transformation our company started over a year ago,a said John Meyer, Acxiom chief executive officer. aIt shows that our services and capabilities, including a unique capability model that raises the bar in audience and customer engagement, are best-in-class and driving significant value for our clients.

aThese results validate that our multichannel strategy and product offerings are on the right track. We will continue leveraging this momentum focusing on delivering industry innovation, client value and real solutions for engaging with todaya™s connected consumers,a concluded Meyer.

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.