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Destron Fearing Obtains Government Approval in Colombia for Visual & Electronic Cattle Identification Products

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^{Published in Science and Technology on Monday, November 29th 2010 at 8:26 GMT by Market Wire}  

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel Corporation (OTCBB: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its subsidiary Destron Fearing has been approved to supply SINIGAN, the government organization responsible for cattle identification in Colombia, with visual and electronic identification products for the countrya™s official cattle ID program.

"Along with our other recent wins in Latin America, this approval in Colombia demonstrates the momentum and commitment that our organization is developing in the region"

After a two-year pilot project comprised of intensive product field tests, SINIGAN has approved Destron Fearinga™s products, citing their excellent quality, and has awarded the company an initial order of 200,000 visual and electronic identification tags and a number of readers. In February 2011, SINIGAN intends to begin operating a new cattle identification system, and farmers and breeders associations are expected to purchase identification tags and readers through ERAGRO LTDA, the Colombian distributor of Destron Fearing products.

Destron Fearinga™s RFID tags and DTR4 hand-held readers will help SINIGAN track and identify Colombiaa™s current population of approximately 30 million head of cattle. The new cattle identification system is intended to help Colombia achieve higher standards in the areas of health, quality and traceability and should enable it to be more competitive in both domestic and export cattle markets.

aAlong with our other recent wins in Latin America, this approval in Colombia demonstrates the momentum and commitment that our organization is developing in the region,a said Dan Ellsworth, Destron Fearinga™s Senior Vice President of Sales and Marketing. aWe are excited to be able to increase our participation in the Latin American market and we foresee an increasingly strong presence in this area,a Ellsworth added.

About Destron Fearing and Digital Angel

Destron Fearing is a subsidiary of Digital Angel (OTC BB: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].

Safe Harbor Statement

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology, the increasing market penetration in Latin America, and the impact of the new orders on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.