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Simulated Environment Concepts Experiences Sales Spike in 4th Quarter

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^{Published in Science and Technology on Tuesday, November 23rd 2010 at 4:40 GMT by Market Wire}  

MIAMI--([ BUSINESS WIRE ])--[ Simulated Environment Concepts ] ([ Pink Sheets: SMEV ]), the manufacturer and developer of medical, aesthetic and wellness equipment, announced today that the companya™s flagship [ SpaCapsule ] has seen a spike in sales due to current demand in the retail marketplace. aWith a growing presence in every state and 37 countries around the world, SpaCapsule continues to gain global recognition, and orders are being received on a weekly basis,a stated [ Dr. Ilya Spivak ], Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. aWhile the economy enters a period of stabilization, we have experienced growing interest and expansion at the majority of our retail locations, including our most prominent New York and Bayside Miami locations.a

"We have seen an influx of retail shoppers and massage enthusiasts over the past several weeks that are ashaping upa™ for the holiday season"

aWe have seen an influx of retail shoppers and massage enthusiasts over the past several weeks that are ashaping upa™ for the holiday season,a explained V. Vorona, a location owner at Bayside Marketplace. aIn addition, we have sold an increased number of gift certificates to individuals who want to surprise their loved ones with a revolutionary massage and stress-reducing experience,a Verona concluded.

aWe are gearing-up to introduce our Spa Capsule slimming and cellulite reduction program which has proven to be tremendously successful in Europe for the past two years,a continued Dr. Spivak. This increase in retail responsiveness not only contributes to the overall awareness of SpaCapsule but has also resulted in penetration to new locations around the world. aWe just shipped two machines to Odessa, Texas after a spike in consumer and retail demand, and wea™re expecting more orders shortly,a concluded Dr. Spivak.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (SYMBOL: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsulea" and Celude Laboratoriesa" products you can visit the company's product website at[ www.spacapsule.com ], the corporate website at [ www.seccorporation.com ], the corporate blog at [ http://www.spacapsule.wordpress.com ], facebook at [ http://www.facebook.com/SpaCapsule ] or request more information via email at[ ir@spacapsule.com ], or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.