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Alaska Communications Systems Launches New Corporate Advertising Campaign; Introduces aAlaska Communicationsa as New Brand Name

^{Published on 2010-09-13 13:15:38 - Market Wire}
 

ANCHORAGE, Alaska--([ BUSINESS WIRE ])--Alaska Communications Systems Group, Inc. (aACSa) (NASDAQ:ALSK) today announced the launch of a new advertising campaign a" the next step in defining the company as the leading communications provider in Alaska and beyond.

The campaign follows extensive market research providing deep insight into customer preferences and competitive differentiation in the markets in which ACS operates a" wireless and enterprise data. The campaign includes:

A New Brand Name. Alaska Communications Systems will change its brand name to Alaska Communications, recognizing the importance of communication in todaya™s world. The company will continue to trade under the ticker symbol ALSK and register as Alaska Communications Systems Group.

A New Logo. The company is introducing a new logo inspired by the North Star -- an Alaska icon symbolizing leadership, discovery and mobility. Taking a cue from the effect of light trails around the North Star, circles in the logo create a lowercase aAa for Alaska and aCa for Communications.

A New Advertising Campaign. A broad communications campaign spanning television, radio, print, out-of-home, digital and social media will reach both consumers and businesses in and out of Alaska.

aThis campaign reflects the advanced data and wireless networks wea™ve built to support the explosive growth in and demand for data and mobility, and to connect Alaskans and Alaska businesses to the rest of the world. The comprehensive campaign tightly aligns both our wireless and enterprise lines of business under a common theme,a said Liane Pelletier, Alaska Communications president and chief executive officer.

Alaska Communications hired Vitro as its new agency of record. Vitro is part of the MDC-Partners group and known for its work with global brands including ASICS, Kyocera, Cobra Golf, Newcastle Brown Ale, Intel, P.F. Changa™s, Life Technologies, Boll© and Serengeti.

About Alaska Communications

Headquartered in Anchorage, Alaska Communications is Alaska's leading provider of broadband and other wireline and wireless solutions across businesses and consumers. The ACS wireline operations include the state's most advanced data networks and the only diverse undersea fiber optic system connecting Alaska to the contiguous United States. The companya™s wireless operations include a statewide 3G CDMA network, reaching across Alaska from the North Slope to Ketchikan, with coverage extended via best-in-class CDMA carriers in the Lower 49 and Canada. By investing in the fastest-growing market segments and attracting the highest-quality customers, Alaska Communications seeks to drive top and bottom-line growth, while continually improving the customer experience. More information can be found on the company's website at [ www.alaskacommunications.com ] or at its investor site at [ www.alsk.com ].