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Sprint Nextel, Google, Verizon, Apple and Deutsche Telekom


Published on 2010-05-12 14:10:26 - Market Wire
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CHICAGO--([ BUSINESS WIRE ])--Zacks.com Analyst Blog features: Sprint Nextel (NYSE: [ S ]), Google (Nasdaq: [ GOOG ]), Verizon (NYSE: [ VZ ]), Apple (Nasdaq: [ AAPL ]) and Deutsche Telekom (NYSE: [ DT ]).

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Here are highlights from Tuesdaya™s Analyst Blog:

Sprint Snubs Googlea™s Nexus One

Sprint Nextel (NYSE: [ S ]) has reportedly abandoned its plan of selling Googlea™s (Nasdaq: [ GOOG ]) so-called aSuperphonea Nexus One. Instead, the third largest US wireless operator will focus on its forthcoming 4G smartphone HTC EVO 4G, which the carrier reckons is a better option for its subscribers.

The move makes Sprint the second major national carrier to dump Nexus One after Verizon (NYSE: [ VZ ]). This is bad news for Google as it disrupts the Internet gianta™s marketing strategy for the device.

Sprint announced in March 2010 that it will offer a CDMA version of Nexus One to its customers. However, the carrier has flipped its decision on the device in favor of EVO 4G, which is superior in terms of phone features and is being designed to run on a faster network.

Manufactured by the Taiwanese handset giant HTC, Nexus One is Googlea™s own branded Android smartphone (launched in January 2010), positioned as a challenger to Applea™s (Nasdaq: [ AAPL ]) iPhone. The current GSM version of Nexus One is being sold directly through Googlea™s website for an unsubsidized price of $530 and at a subsidized price of $180 under a two-year contract from Deutsche Telekoma™s (NYSE: [ DT ]) US arm T-Mobile USA.

Google plans to revolutionize the current carrier-dominated US cell phone market by establishing an online marketplace for handsets. However, this new model so far has failed to meet expectations. Despite being one of the most sophisticated smartphones available today, Nexus One has been far from impressive in terms of sales volume.

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