N@N

ICE Corp to Enter Indian Mobile Content Market With Prominent Indian Media Group

^{Published on 2010-05-07 08:20:18 - Market Wire}
 

SINGAPORE--(Marketwire - May 7, 2010) - Intelligent Communication Enterprise Corporation (OTCBB: [ ICMC ]) (ICE Corp) announced today that it has entered into a Memorandum of Understanding with a prominent Mumbai based media group for wide ranging collaboration arrangements in the Indian market and for the distribution of Indian content worldwide.

The MOU sets the scene for ICE Corp and its Indian counterpart to launch iCEsync in the Indian market under a new brand name to be agreed upon by the two companies as well as to develop and distribute Indian mobile content worldwide over the iCEsync platform. The MOU also facilitates the aggregation of third party Indian content for iCEsync and the marketing and selling of mobile advertising over iCEsync in India. Due to the high profile nature of this collaboration the companies have agreed to keep details of the Indian counterpart confidential until the date of the announcement of the brand name in India.

"We are pleased to enter the Indian market with a strong partner. India is the second largest market in the entertainment industry and we are confident that this collaboration will yield extremely positive results for both companies. Our research shows that there is very strong demand for Indian entertainment content overseas and we are confident that iCEsync will be the premier platform for distribution," stated Luther Jao, CEO of ICE Corp. "We are in the process of establishing an office in Mumbai to fully support this partnership," added Mr. Jao.

About Intelligent Communication Enterprise: Intelligent Communication Enterprise Corporation (OTCBB: [ ICMC ]) ([ www.icecorpasia.com ]), headquartered in Singapore, offers a range of innovative messaging, marketing and personal identification verification security solutions using the mobile phone. ICE Corp operates out of its offices in Malaysia, Philippines and Singapore. iCEsync is the brand name of ICE Corp's Location Based Mobile Services.

This news release may contain "forward-looking" statements. These forward-looking statements are only predictions and are subject to certain risks, uncertainties and assumptions. Actual results may differ materially from the forward-looking statements in this press release. Additional risks and uncertainties are identified and described in the Company's SEC reports. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company does not undertake, and the Company specifically disclaims, any obligation to update any forward-looking statements to reflect occurrences, developments, events, or circumstances after the date of such statement.