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Muscle Flex Inc.: The Muscle Flex VATA Brasil(TM) Sports and Active Wear Collection to Be Included in Distinctive Assets' Prest

^{Published on 2009-09-15 02:12:57 - Market Wire}
 

LOS ANGELES, CA--(Marketwire - September 15, 2009) - Muscle Flex Inc. (PINKSHEETS: [ MFLI ]) ([ www.MuscleFlexInc.com ]) announced today that it will be included in the prestigious and exclusive "Everybody Wins at the Emmys Gift Basket" produced by Lash Fary and Distinctive Assets ([ www.DistinctiveAssets.com ]). Lash Fary is the founder of Distinctive Assets which, for over a decade, has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite. Lash Fary is decidedly one of Hollywood's most influential product trend setters and high profile celebrity event organizers. Under the leadership of Lash Fary, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People's Choice Awards, MTV Movie Awards and many others. Well known to Hollywood's elite, Lash Fary and Distinctive Assets are responsible for gifting a who's who of Hollywood over the past decade including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

All Nominees who do not win their category will receive a Distinctive Assets "Everybody Wins at the Emmys Gift Basket." This year's Emmy Nominees and potential recipients are:

 Lead Actor (Drama) Hugh Laurie ("House") Simon Baker ("The Mentalist") Michael C. Hall ("Dexter") Gabriel Byrne ("In Treatment") Jon Hamm ("Mad Men") Bryan Cranston ("Breaking Bad") Lead Actor (Comedy) Tony Shalhoub ("Monk") Steve Carell ("The Office") Jemaine Clement ("Flight of Charlie Sheen ("Two and a Half Men") the Conchords") Jim Parsons ("The Big Bang Alec Baldwin ("30 Rock") Theory") Lead Actress (Drama) Kyra Sedgwick ("The Closer") Mariska Hargitay ("Law & Order: SVU") Sally Field ("Brothers & Sisters") Glenn Close ("Damages") Holly Hunter ("Saving Grace") Elisabeth Moss ("Mad Men") Lead Actress (Comedy) Tina Fey ("30 Rock") Mary-Louise Parker ("Weeds") Toni Collette ("United States Sarah Silverman ("The Sarah Silverman Of Tara") Program") Christina Applegate ("Samantha Julia Louis-Dreyfus ("The New Who?") Adventures of Old Christine") Supporting Actor (Drama) William Shatner ("Boston Legal") Michael Emerson ("Lost"), William Hurt ("Damages") Aaron Paul ("Breaking Bad") John Slattery ("Mad Men") Christian Clemenson ("Boston Legal") Supporting Actor (Comedy) Kevin Dillon ("Entourage") Tracy Morgan ("30 Rock") Jack McBrayer ("30 Rock") Neil Patrick Harris ("How I Met Your Mother") Rainn Wilson ("The Office") Jon Cryer ("Two and a Half Men") Supporting Actress (Drama) Rose Byrne ("Damages") Chandra Wilson ("Grey's Anatomy") Dianne Wiest ("In Treatment") Sandra Oh ("Grey's Anatomy") Hope Davis ("In Treatment") Cherry Jones ("24") Supporting Actress (Comedy) Elizabeth Perkins ("Weeds") Kristin Chenoweth ("Pushing Daisies") Vanessa Williams ("Ugly Betty") Jane Krakowski ("30 Rock") Amy Poehler ("Saturday Night Kristin Wiig ("Saturday Night Live") Live") 

"Danny Alex and Muscle Flex are a great addition to our Emmy Nominee Gift Baskets," commented Lash Fary. "The Muscle Flex VATA Brasil Sports & Active Wear Line is both chic and practical, and we are looking forward to a long and exciting relationship with Danny Alex and Muscle Flex."

"When Lash Fary and Distinctive Assets decides to include you in one their gift collections, you say one thing: Thank You," replied Danny Alex, CEO and Founder of Muscle Flex Inc. "Lash Fary is an influential Hollywood insider, and Muscle Flex feels privileged to be a part of any Distinctive Assets event since they are at the center of launching exciting new products that set trends inside Hollywood and with today's most visible celebrities."

Last week, Muscle Flex ([ www.MuscleFlexVATA.com ]) announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit™ garment that fits sizes 0 - 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

Muscle Flex shall provide additional information regarding the 30 minute television program for the Exclusive Muscle Flex Premiere™ and Muscle Flex VATA Brasil™ Collections in more detail shortly.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc.

"OneFit" and "VATA Brasil" are Trademarks of VATA Enterprises

"Muscle Flex Premiere" is a Trademark of Muscle Flex Inc.

Muscle Flex Mission Statement

Muscle Flex Inc. is a company dedicated to providing the highest quality health, fitness and lifestyle products that enrich and provide unequivocal betterment for an individual both physically and emotionally. To this end, Muscle Flex strives to always keep respect and honesty in all it delivers to its customers and provide the highest regard on the value of each individual. Muscle Flex believes it is its fiduciary duty to help in assisting all individuals attain a healthier lifestyle who have been disadvantaged one way or another by circumstances that were not of their choosing or control.

About Muscle Flex Inc. ([ www.MuscleFlexInc.com ])

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and infomercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.