Science & Technology
Science and Technology
Science and Technology
Tue, September 15, 2009 Omniture, Inc. : PopCap Games Achieves Significant Increase in Return on Ad Spend With Omniture SearchCenter
OREM, UT--(Marketwire - September 15, 2009) - Omniture, Inc. (
"Prior to using Omniture SearchCenter, management was not convinced that they could meet their ROI goals with search engine marketing in the crowded games industry," says Kyle Parsons, Web analytics manager for PopCap Games. "We needed a smart way to manage our bids and make hundreds of bid changes a day in order to maximize our spend. Omniture SearchCenter showed us it was possible to not only make money through SEM, but to generate strong returns on our ad spend."
PopCap Games employed [ SiteCatalyst ] and [ SearchCenter ] together to manage all other online channels in conjunction with search engine marketing. The company measured ad spend and conversion across multiple channels, such as display advertising and content networks, alongside paid search. By optimizing spend on each channel, PopCap Games better maintained download volume even when a game had saturated the market.
SearchCenter also helped PopCap Games make data-driven decisions about how to increase on-site conversion rates from its SEM campaigns. For example, the PopCap team made a change to a landing page during an SEM campaign that they hoped would boost downloads and SearchCenter data identified where the gap in conversions was occurring. The team used the data to alter the landing page and restore conversion volume.
"With Omniture SearchCenter, we have gained insights into our search engine marketing campaigns that would have been nearly impossible to see previously," continued Parsons. "It allows us to manage keywords and ads to make data-informed decisions to improve campaigns and increase downloads."
Omniture SearchCenter and Omniture SiteCatalyst are part of the [ Omniture Online Marketing Suite ]™, a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on the Omniture Open Business Analytics Platform.
For more information on PopCap Games' use of Omniture products, visit Omniture.com's [ Success Stories page ].
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. [ www.omniture.com ]
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at [ http://www.omtr.com ]. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
